In this episode of the Medical Aesthetics Marketing Show, Pam, also known as the Aesthetics Junkie, dives into the most common Instagram mistakes made by medical aesthetics practices and provides actionable tips to fix them. Pam discusses issues such as using stock photos, generic content, weak video hooks, and over-promotion.
She emphasizes the importance of posting authentic, engaging content, avoiding excessive text, and staying consistent with posting schedules. Listeners will learn how to turn their Instagram accounts into powerful marketing tools that increase visibility, engage potential clients, and generate leads. Additional resources and strategies are available at theaestheticsjunkie.com/vault. Pam promises more insights on content that converts in the next episode.
00:00 Introduction and Common Instagram Frustrations
00:54 Welcome to the Medical Aesthetics Marketing Show
01:19 The Reality of Instagram Marketing for Practitioners
02:46 Identifying Underperforming Content
04:25 Mistake #1: Using Stock Images
12:58 Mistake #2: Weak Hooks and B-Roll in Videos
18:35 Mistake #3: Focusing on Features Instead of Benefits
20:28 Mistake #4: Text-Heavy Posts on Mobile
21:11 The Importance of Mobile Optimization
23:26 Avoiding Constant Promotion
26:36 The Power of Social Proof
28:19 Maximizing Instagram Stories
31:21 Educational Content Strategy
32:50 Injecting Personality into Posts
35:41 Consistency and Timing
37:48 Managing DMs Effectively
39:31 Actionable Steps to Improve Your Instagram
41:11 Conclusion and Next Steps
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