In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, hosts Dr. Johnny Franco, founder of Austin Plastic Surgeon.
The discussion dives deep into effective strategies for marketing medical spas and plastic surgery practices, emphasizing the importance of social media, AI tools, and data-driven decision making.
Dr. Franco shares insights on creating engaging and educational content, the necessity of consistent posting on platforms like Instagram, TikTok, and Snapchat, and the importance of using a CRM system for lead tracking and personalized communication.
They also explore the impact of AI on marketing, from content creation to predictive analytics, and the use of influencer partnerships to enhance brand visibility.
The episode is packed with practical tips and actionable advice for practitioners looking to enhance their digital marketing efforts and grow their practices.
00:00 Introduction to the Masterclass
00:19 Meet Dr. Johnny Franco
01:52 The Importance of Social Media for Medical Practices
05:31 Using AI for Content Creation
06:40 The Role of Consistency and Authenticity in Social Media
10:13 Repurposing Content with AI Tools
16:24 The Power of Personalized Marketing
17:56 Choosing the Right Social Media Channels
25:04 Understanding Lead Conversion Rates
26:17 Creating Effective Landing Pages
28:22 Importance of CRM Systems
29:31 Tracking and Managing Leads
33:09 Effective Use of Social Media Ads
35:49 Leveraging AI and Automation
44:44 Optimizing Customer Reviews and UGC
47:19 Conclusion and Contact Information
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