logo
episode-header-image
Dec 2024
26m 5s

2131: Proactive Marketing Strategies Pt....

Mark Costes
About this episode

On today's episode, Mark and marketing expert Ryan Gross, CEO of CMO Share, unpack the evolving dental marketing landscape and the pivotal role of operational alignment. Ryan shares insights on AI's growing impact, the importance of data-driven decision-making, and how transparency—like sharing pricing on your website—builds trust and attracts patients. They discuss the critical balance between internal operations and marketing strategies to maximize ROI and patient conversions. With proactive planning and a focus on speed, adaptability, and personalized targeting, this episode is packed with actionable advice for practices navigating 2025's competitive marketing environment.

EPISODE RESOURCES

Up next
Yesterday
2387: The Motivation Myth Pt. 1
<p>On today's episode, we bring you part one of a two-part keynote from Dr. Mark Costes, recorded live during the DSI Mastermind in October 2025. In this powerful session, Mark unpacks "The Motivation Myth" and examines what truly drives elite performers—from Kobe Bryant and Thom ... Show More
33m 30s
Nov 24
2386: The Real Cost of Success in Dentistry and What No One Tells You
<p>On today's episode, we take you inside The Practice Launchpad event from September 2025, where Dr. Mark Costes delivered a powerful keynote to an audience of current and aspiring dental practice owners. Drawing on his experience owning 16 practices across Arizona and Californi ... Show More
43m 38s
Nov 21
2385: Why Wisdom Teeth Are the Most Underrated Revenue Stream
<p>On today's episode, Dr. Mark Costes is joined by Dr. Brandon Chapek, a general dentist turned surgical powerhouse who's built a thriving, high-production practice centered around wisdom tooth extractions and IV sedation. Brandon shares his unique path from growing up on a farm ... Show More
46m 13s
Recommended Episodes
Dec 2024
Your 2025 Marketing Strategy
Creating a Comprehensive 2025 Marketing Plan for Medical Aesthetic Practices In the latest episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, dives into the importance of aligning your 2025 marketing plan with your revenue goals. Emphasizing the resilie ... Show More
33m 35s
May 2025
Influencer Marketing - the Marketer
On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ... Show More
53m 52s
Feb 2025
The Evolution of Marketing: What Worked Then vs. What Works Now
<p>Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of <em>Social Media Decoded</em>, marketing strategist and business coach <strong>Michelle Thames</strong> explores the transformation of mar ... Show More
8m 13s
Feb 2024
438. Anti-Marketing with Tiago Faria
<p dir="ltr">Simplify marketing by stripping it down to its core essentials!🎙️ This week on Marketing Speak, Tiago Faria shares his unique anti-marketing approach to simplify and build your client base. 🎧</p> <p dir="ltr">Tiago is a seasoned business mentor in the "Help Industr ... Show More
37m 36s
Nov 2023
The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special ... Show More
23m 15s
Sep 12
Building an AI-First Marketing Mindset with Ryan Gavin, CMO at Slack | Ep. 348
What does the future of marketing look like when every employee has AI agents as teammates? In this episode, Daniel and Slack CMO Ryan Gavin break down how AI and agentic tools are transforming the way we work, collaborate, and create value. From using Slack AI to instantly acces ... Show More
52m 58s
Jan 2025
Use AI to Analyze Your Data with Cara Burke
<p><b>Welcome to the Artificial Intelligence Podcast with Jonathan Green!</b> In this episode, we delve into the world of data-driven business strategies with our special guest, Cara Burke. As a seasoned expert in leveraging data analytics for business growth, Cara shares invalua ... Show More
36m 10s
Jul 2024
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran
Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John a ... Show More
1h 9m
Sep 2024
Timeless Marketing Principles with Jason Ing, Gusto CMO
90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list?<br /><br />This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jas ... Show More
49m 36s
May 2024
Personal Branding & Marketing Strategies with Eric Siu
<p>Today&#39;s episode is my interview with Eric Siu on his podcasts Leveling Up and The Marketing School Podcast. We talk about marketing tactics for businesses to stand out in crowded markets, the value of building a personal brand, the importance of self-awareness to win as an ... Show More
1h 11m