logo
episode-header-image
May 16
1h 3m

Navigating the Digital Marketing Landsca...

Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist
About this episode

In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand identities and the operational challenges businesses face in their growth journey. They emphasize the need for businesses to invest adequately in marketing channels, to leverage data for decision-making, and to engage with their communities through grassroots efforts. 

 

Don’t forget to register for Tommy’s event, Freedom 2025!

This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

 

For more details visit freedomevent.com

 

00:00 The Responsibility of Branding  

03:02 Kick Charge Creative's Evolution  

06:06 The Importance of Digital Marketing  

08:58 SEO vs. PPC: The Long Game  

11:53 The Power of Branding in Home Services  

15:00 Creating Unique Brand Identities  

18:09 The Process of Effective Branding  

21:00 Common Misconceptions About Branding  

23:54 The Impact of Branding on Business Growth  

26:57 Operational Challenges in Business Growth  

29:51 The Philosophy Behind Responsible Branding  

32:20 Building A-Plus Teams and Effective Marketing Strategies  

39:55 The Importance of Branding and Community Engagement  

40:04 The Role of Logos and Intellectual Property  

44:54 The Power of Grit and Adaptability in Business  

51:32 Leveraging Storytelling for Customer Loyalty  

59:16 The Mindset Shift After Rebranding  

 

Up next
Jul 7
Mastering Business Budgets: Insights with Lawrence Castillo
In this conversation, Lawrence Castillo shares his insights on building a successful business in the HVAC industry, emphasizing the importance of budgeting, recruiting top talent, and learning from mentors. He discusses the challenges of operating in California's market, the role ... Show More
1h 10m
Jun 30
Unlocking Organizational Success Through Management with Brian Gottlieb
In this conversation, Brian Gottlieb shares his insights on the importance of management in shaping organizational culture, the challenges and strategies in the home improvement industry, and the significance of leadership and decision-making in business success. He emphasizes th ... Show More
1h 6m
Jun 23
Unlocking Financial Success in Business with Ellen Rohr
In this engaging conversation, Tommy Mello and Ellen Rohr discuss the critical importance of financial clarity in business, the value of mentorship, and the strategies for choosing the right business to invest in. They explore the significance of understanding financials during b ... Show More
1h 4m
Recommended Episodes
Jul 2024
102. Three Marketing Experiments Every Business Needs To Try
Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ... Show More
50m 8s
May 2024
259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training
Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success.Sit down with one of franchising’s finest minds— To ... Show More
40m 28s
Jan 2025
The Future of Branding & Growth Strategies | Eric Siu
In this episode of The GaryVee Audio Experience, I sit down with Eric Siu to talk about personal branding, marketing strategies, and the mindset behind long-term business success. We get deep into the role of organic content, the TikTokification of social media, and why attention ... Show More
1h 10m
Nov 2023
The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels? In this special ... Show More
24m 15s
Dec 2024
The New Era of Marketing & Content Graphing
Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and co ... Show More
17m 13s
May 2023
Balance Your Brand Marketing and Lead Generation
With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ... Show More
35m 5s
Aug 2024
534: Before You Spend on Marketing...
You need a Marketing Strategy before you spend on marketing or advertisement for your small business. Show Notes Page: https://www.thehowofbusiness.com/534-before-you-spend-on-marketing/ Henry Lopez, host of The How of Business podcast for small business, shares his tips and guid ... Show More
20m 6s
Nov 2024
Social Pros Podcast Live at Content Marketing World
Coming to you live from Content Marketing World in sunny San Diego, Social Pros brings together content experts Robert Rose, Chief Strategy Officer at Content Marketing Institute, and Amber Naslund, LinkedIn’s Enterprise Sales Leader. Together with host Zontee Hou, they explore s ... Show More
27m 38s
Oct 2023
457 High Impact Content Marketing by Purna Virji
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji About the Book: Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your c ... Show More
1h 22m
Jul 2024
What Are Marketing Performance Metrics™ & Why Are They Important?
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritiz ... Show More
46m 5s