logo
episode-header-image
Jul 2024
1h 22m

497 The Smart Advertising Book by Dan Wh...

Douglas Burdett
About this episode

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White

ABOUT THE BOOK:

Brands today have a bewildering array of ways to communicate with their target audience.

To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. 

Much advertising is ill-chosen and poorly executed; understanding how to harness its potential provides a strong competitive advantage.

This book has guidance for company leaders, marketers, and entrepreneurs in delivering effective advertising. 

It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies, and hand-drawn illustrations.
   
ABOUT THE AUTHOR:

Dan White is a marketing insights innovator. His career includes a decade as an insights professional, another as a brand advisor, and a third as a Chief Marketing Officer.

His other books include The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies, and The Smart Branding Book: How To Build A Profitable And Resilient Brand, both of which have been featured on The Marketing Book Podcast.

Dan co-developed BRANDZ, the world's biggest brand equity measurement system and his thinking has shaped the design of leading copy test and brand tracking methodologies.

He has advised famous, billion-dollar brands on how to thrive and his summaries and trademark visualizations have earned praise from luminaries in the marketing, advertising, and media industries. 

And, interesting fact – Dan White is now a member of a very exclusive and secretive fraternity – The Marketing Book Podcast 3-Timers Club!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/smart-advertising-book-dan-white

Up next
Aug 2024
502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott
The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your ide ... Show More
1h 3m
Aug 2024
501 Unsticking Deals by James Muir
Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. Th ... Show More
1h 20m
Aug 2024
500 The Power of Instinct by Leslie Zane
The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where insti ... Show More
1h 4m
Recommended Episodes
Jul 2024
How curiosity fuels marketing
Jay Acunzo contends in this episode that you don't need to be brilliant to be an effective content creator. You need to up the ante on curiosity. Curiosity is one of the most important "soft skills" of marketing. But can it be learned? Improved? Spread to a team? You'll find out ... Show More
29m 37s
Sep 2023
Scaling human-powered marketing
As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its rel ... Show More
37m 57s
Aug 2024
How To Achieve Marketing Success In an AI World
Today's episode is an interview Gary did on ET Brand Equity India. Gary emphasizes the importance of having a consumer-first approach to maintain authenticity in global marketing. He discusses balancing personalized advertising with privacy concerns and differentiates between ... Show More
14m 1s
May 18
131 NYT Bestsellers...and Counting!
#12WeeksToPeak #nytimes #bestseller How To Get on the NYT Bestseller List. Get rich. Die famous.Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales.He discusses ... Show More
59m 51s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Jun 23
The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its kin ... Show More
14m 30s
May 2023
Balance Your Brand Marketing and Lead Generation
With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ... Show More
35m 5s
Nov 2024
Social Pros Podcast Live at Content Marketing World
Coming to you live from Content Marketing World in sunny San Diego, Social Pros brings together content experts Robert Rose, Chief Strategy Officer at Content Marketing Institute, and Amber Naslund, LinkedIn’s Enterprise Sales Leader. Together with host Zontee Hou, they explore s ... Show More
27m 38s
Jan 2025
Big marketing ideas for 2025
Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next. Mark Schaefer is a strategy consultant, college e ... Show More
31m 24s
Aug 2024
The Secret to Marketing Success | Double Down on What Works
In this eye-opening episode of the GaryVee Audio Experience,I sit down with Mo Said, a creative entrepreneur who founded the advertising agency, Mojo Supermarket. We dive into the changing landscape of advertising and marketing. our conversations challenge the traditional notions ... Show More
41m 23s