With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketing. In this episode, Louis Gudema joins our host Diane Helbig to talk about the fundamental differences between brand and leadgen marketing, why brand helps leadgen but leadgen does not build your brand, and the one key element that even small companies can use to compete more successfully.
Louis Gudema helps B2B companies build their brands and generate leads as a fractional CMO. He also mentors MIT startups and leads an annual marketing boot camp for the MIT community. Louis speaks frequently on marketing and has written for such leading business sites such as The Harvard Business Review. He's recently published a second edition of his Bullseye Marketing book. His new side hustle is ghostwriting and co-writing business and marketing books.
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Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
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