BEHIND THE SCENES STUDIO
Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.behindthescenes.studio/.
ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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Dr. Andrei Lunev and Ruslan Galba are the co-founders of Tegra.Co, a digital ads agency scaling DTC brands profitably with Meta Ads, Google Ads, and Email Marketing. Explore working with them at Tegra.Co, follow Andrei at X https://x.com/andreilunev.
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SUBSCRIBE TO MY PODCAST FOR 2X WEEKLY UPLOADS!
FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com
In this episode, we explore how AI, machine learning, and manual bidding strategies are reshaping performance marketing on platforms like Meta and Google. Featuring Dr. Andre Lunev (a PhD in physics turned media buyer) and his partner Russ Galba, this conversation dives deep into how advanced data models, cost controls, and custom AI tooling are being used by elite marketers to unlock profitability at scale. If you're running high-spend ad accounts and want to understand what’s next in paid media strategy, this episode delivers real-world frameworks and technical insight you won’t hear anywhere else.
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CHAPTER TITLES:
3:00 - Why Bid Caps Is The Go To For Media Buying
10:08 - Effectiveness of Manual Bids In Meta
20:32 - Challenges of Reliable Bidding In Google
26:10 - Helpful Tools For Digital Ads
33:00 - Analyzing Google Data Trends
42:00 - Do Ugly Ads Really Work?