In this episode of the Medical Aesthetics Marketing Show, hosted by Pam, the Aesthetics Junkie, we explore key social media and content strategies for medical aesthetic practices in 2025. Pam discusses the importance of short-form video content, trends in social media platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn, and Pinterest, and the impact of privacy regulations on digital marketing. The episode delves into the challenges of growing visibility on different platforms, the potential of DM automation, the effectiveness of educational content, and leveraging AI technology in ads. Pam also performs an experiment comparing organic reach across TikTok, Instagram, and YouTube and offers actionable insights on creating engaging content to generate leads and build followers. Stay tuned for next week's episode where we will dive into SEO strategies and essential blog posts for 2025.
00:00 Introduction to the Medical Aesthetics Marketing Show
00:50 2024 Trends and Predictions
01:47 The Importance of Educational Content
02:52 Social Media Strategies for 2025
04:44 Experimenting with Different Platforms
06:33 Challenges with Instagram
13:37 Leveraging AI and Automation
17:50 Analyzing Meta Platforms Performance
19:28 TikTok Strategies for Aesthetic Practitioners
26:17 Leveraging LinkedIn and Pinterest for SEO
29:19 Effective YouTube Strategies for Your Practice
33:35 Preparing for 2025: Upcoming Topics
Resources:
Content that converts: https://theaestheticsjunkie.com/pillars
Instagram Tracking: https://theaestheticsjunkie.com/instagram
Manychat Free Trial: https://theaestheticsjunkie.com/manychat
They Ask You Answer: https://marcussheridan.com/they-ask-you-answer/
Follow us on Instagram: Instagram.com/theaestheticjunkie
All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/