Hello and welcome to the Business of Psychology. It feels like it has been a long time since I've been here behind the mic and it's lovely to be back. I'm really looking forward to settling into this season but I felt like I needed to talk a bit about why it has taken me a while to get going with this season and to think about what I'm going to bring you, because I'm very excited about what we've got up ahead, but it does feel a little bit different to what we've done before.
Full show notes for this episode are available at The Business of Psychology
Links/references:
Substack: substack.com/@drrosie
This week’s question:
Rosie on Instagram:
As you know, if you've been following this podcast for a while, I've been working in seasons or series for the past few years because I felt like that's the best way of curating the content and making sure that what I'm putting out there is always the quality and well researched content that I want to create for you. I just don't feel like I want to be on a hamster wheel of having to churn out content on a weekly cadence, which might not feel like my best work. So I've been dedicating time to the curation of this season, really thinking about the questions I get asked and what people need at this moment. I’ve also been spending a bit longer trying to pursue the guests I really wanted to talk to, which takes time. This season is all about resilience and adaptability, and I think these are two things which we really need to consider for our independent practices moving forward.
We've talked on this podcast before about some of the lessons that I've learnt from my MBA. The thing that I have taken away from that, which I just don't think I would have gained the perspective anywhere else, is that we always need to be thinking about the problem that we solve for people, and we have to be accepting of the fact that how we do it, the mediums we use, the methods that we use, will have to change as our customers change and their expectations and the climate that they're living in changes.
When I look at the history of independent practice, It has been incredibly static. The way that we do independent practice now… yes, we're using things like video conferencing software to talk to clients that are in a different geographical space to us, but actually, the fundamental, what we are doing day in, day out, and how we do that, hasn't really changed for a very long time, since the beginning of independent practice for mental health professionals. And now I'm not sure that that's going to continue in exactly the way that it has. What I am sure about is that there will always be a space for us and that we will always be needed. But I think we have to open our minds to moving with the next industrial revolution, the AI revolution, and working out what our useful place within quite a different work and social...