Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting.

In this episode, we discuss:

The #1 mistake brands make when setting up subscriptions (and how to fix it!)
Why offering a free gift beats discounts for keeping subscribers longer
The crucial 14-day window that makes or breaks customer retention
How to turn your best customers into super fans who buy more and refer others!

Dive in:

[05:12] Subscription isn't just retention.

[08:35] Subscription strategy debate.

[09:29] Boosting subscription conversions strategies.

[15:26] Enhancing subscription offers effectively.

[18:12] Discount strategy beyond price cuts.

[20:38] Effective email engagement strategies.

[24:48] Maximize value from super customers.

[27:51] Insider Tips from Matthew!

Find the notes here: https://keepopt.com/246

Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto

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Customer Retention: How Subscription Att...