Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ads, a powerful tool for enhancing engagement and reducing costs. For those running ads across multiple platforms, they explain how to use data to refine campaigns and drive better results. Tune in to hear how small tweaks can lead to big gains in digital marketing!

Chapters

00:00:00 - Welcome! Ralph and Lauren Discuss Exciting Podcast Travel Plans
00:01:22 - Kicking Off the Final Chapter on MPIs
00:02:20 - In-App ROAS: When It Matters and When It Doesn’t
00:03:49 - CPC Breakdown: What Are You Really Paying For?
00:05:53 - Instant Forms and the Meta Metrics Mystery
00:09:17 - The Frustration of Meta’s Untracked Instant Form Clicks
00:13:35 - Deconstructing Click Metrics for Better Ad Performance
00:17:59 - Unlocking the Power of Instant Experience Ads
00:25:55 - Mastering Full Funnel Advertising Strategies
00:31:52 - Wrapping Up with a Call to Action and What’s Next

LINKS AND RESOURCES:

Get Your Marketing Performance Indicators™ Checklist Now!
Tier 11 on YouTube
Clicks (all)
Know the difference between "Clicks (all)" and "Link clicks"
Troubleshoot the difference between link clicks and outbound clicks
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/