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Feb 2025
27m 23s

The Consumer Psychology of Adopting AI

Harvard Business Review
About this episode
Despite all the ways that artificial intelligence promises to improve our lives, many consumers feel anxious and are averse to AI-powered products and services. For marketers and product managers, it’s vital to understand what is driving that resistance to adoption. Julian De Freitas is an assistant professor in the marketing unit at Harvard Business School. ... Show More
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