Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again.
Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders, are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It starts ... Show More
May 19
Is Share of Prompt the New Share of Voice?
Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. Plus, why marketers need to th ... Show More
36m 21s
May 5
AI is a Marketing Channel. Build Strategy Accordingly.
Alex Sherman, CEO of Bluefish, says brands need to start treating AI like a true marketing channel, not just another variation of SEO. As consumers shift from search engines to answer engines like ChatGPT, Google Gemini, and Microsoft Copilot, Sherman explains why it’s no longer ... Show More
34m 42s
Apr 21
AI is Rewriting Discovery. Are You Ready?
Brian Stempeck, CEO and cofounder at Evertune AI, says brands need to get smart about how they’re showing up across the major LLMs, from ChatGPT to Claude and Gemini and beyond - and a small sample isn’t enough to build a plan. He explains how Evertune samples AI platforms to hel ... Show More
47m 22s
Jan 2020
The Importance of AI in Marketing
This season, we’re looking at advanced marketing techniques. And one of the most advanced ways to market, sell, and service customers involves the use of artificial intelligence. We break down how to correct duplicate data and clean up the rest of your data efficiently using AI a ... Show More
6m 49s
Oct 2025
How Will AI Revamp Marketing—and the Role of CMOs?
AI is creating greater customer personalization, but a far more fundamental change is coming. Over the next decade, it will break down silos across organizations and give CMOs always-on access to better, deeper, and far more comprehensive information. In this episode, BCG’s Janet ... Show More
30m 33s
Oct 2025
592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing
This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment. Key discussion points include: The real reason marketing sometim ... Show More
54m 47s
Dec 2024
Scaling Content Creation with AI
Episode #061 - Destaney sits down with Carolyn, CMO of Pattern, to talk about how brands can use AI to scale their content and stay ahead in the fast-paced industry. From creating optimized listings to tailoring content for specific marketplaces like Amazon and Walmart, Carolyn s ... Show More
23m 44s
Jul 2024
Effective Marketing Tech Integration Strategies
<p>Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging da ... Show More
15m 35s
Jul 2024
2977: AI-Driven Marketing and Personalization at Scale With OgilvyOne
How is Generative AI reshaping personalized marketing? In this episode, we sit down with Ravi Pal, the Global CTO of Ogilvy One and Verticurl (a WPP Company), to delve into this pivotal question. Ravi, a seasoned technologist, has a wealth of experience in orchestrating enterpris ... Show More
47m 8s