About this episode
Apr 13
What the World’s ‘Best Chat-Up Line’ Reveals About Human Psychology
Professor Richard Wiseman wanted to discover the world’s #1 chat-up line. But in doing so, he discovered several secrets behind human psychology. On today’s Nudge he covers: 1) Why councils shouldn’t pay people to sweep litter 2) How a saleswoman doubled her likeability 3) The pi ... Show More
27m 47s
Apr 6
Learn psychological pricing in 24 minutes
I get a lot of questions about pricing. Should I start with our most expensive item first? Should I use precise prices instead of rounded ones when negotiating? Should I name competitors when comparing prices? Today, with pricing expert Dr Markus Husemann-Kopetzky we work through ... Show More
24m 24s
Mar 30
Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant
Most restaurants have a major problem. Paying the bill. Give the bill too early, and the customer feels rushed. Too late, and they feel ignored. To solve this problem (and many more), Will Guidara turned to behavioural science. And his solution helped his restaurant become the wo ... Show More
28m 46s
Aug 2025
5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340
Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles t ... Show More
44m 36s
Oct 2025
#830: Nick Kokonas and Richard Thaler, Nobel Prize Laureate — Realistic Economics, Avoiding The Winner’s Curse, Using Temptation Bundling, and Going Against the Establishment
1h 57m
Jul 2024
What Are Marketing Performance Metrics™ & Why Are They Important?
Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritiz ... Show More
46m 51s
May 2023
From Burnout to $30M Success: Lessons in B2B Marketing That Work
1h 1m
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works.
In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Jun 2025
The Psychology of “Propaganda” Influence That Every Marketer Needs to Know | #Marketing - Ep. 46
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity.
In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its ki ... Show More
14m 30s
Aug 2024
Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke
In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversificat ... Show More
1h 5m
Jun 2025
Matt Gray & Russell Brunson: Rewiring Your Subconscious for Business Breakthroughs | #Marketing - Ep. 47
In this episode of The Russell Brunson Show, I sit down with my friend Matt Gray for a powerful conversation about the hidden force driving (or sabotaging) your success: the subconscious mind. We go deep into how the beliefs you carry beneath the surface can either accelerate you ... Show More
32m 32s
Aug 2024
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them)
Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase e ... Show More
41m 15s
Nov 2024
#776: Derren Brown — A Master Mentalist on Magic, Mind Reading, Ambition, Stoicism, Religion, and More
1h 40m
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort
Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva van den Broek and Tim den Heijer share actionable insights from their book The Housefly Effect, revealing seven marketing psychology tips you can use to grow your business.
You’ll learn:
How scarcity drives ... Show More
<p><a href="https://x.com/r_thaler?lang=en" rel="noopener noreferrer" target="_blank"><strong>Richard H. Thaler</strong></a> is the 2017 recipient of the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics and the Charles R. Walgreen Distinguis ... Show More
<p></p><p><strong>I've just launched a </strong><a href="https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q"><strong>new YouTube channel</strong></a><strong>!! The concept? </strong>I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ... Show More
<p><strong>Derren Brown </strong>is a psychological illusionist who can predict, suggest, and even control human behavior. </p><p><strong>Sponsors:</strong></p><p><a href="https://www.eightsleep.com/tim/" rel="noopener noreferrer" target="_blank"><strong>Eight Sleep’s Pod 4 Ultra ... Show More