Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about optimizing your business’ marketing strategy by focusing on metrics that matter.
Chapters:
- 00:00:00 Welcome to the Perpetual Traffic Podcast
- 00:00:43 Surviving a Category 5 Hurricane in Jamaica: Lauren's Wild Story
- 00:03:59 Introducing Our New Multi-Episode Series
- 00:05:53 Why Marketing Performance Indicators (MPIs) Matter More Than Ever
- 00:08:11 The Real Deal on Marketing Metrics: What You Need to Know
- 00:12:18 Bridging the Gap: How Marketing Connects to Business Health
- 00:22:45 Case Studies and Real-World Wins: What You Can Learn
- 00:25:08 Demystifying Marketing Efficiency Ratio (MER)
- 00:26:15 Breaking Down Silos: The Challenge of Isolated Marketing Channels
- 00:28:04 Apparel Brand Case Study: Beyond ROAS
- 00:30:01 MPIs in Action: Driving Real Business Outcomes
- 00:36:35 Integrating Finance and Marketing: A Strategic Approach
- 00:42:51 Wrapping Up: Key Takeaways and Final Thoughts
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