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Jun 2025
14m 30s

The Psychology of “Propaganda” Influence...

Russell Brunson | YAP Media
About this episode
Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its kind on psychological marketing, I realized we’ve all been influenced by people we ... Show More
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