Sep 2

Inside Modern Sponsorships: How Brands Evaluate, Negotiate, and Activate Sports Partnerships in 2026

A logo on a jersey doesn't cut it anymore. So, how do the best brands decide if a sports sponsorship deal is worth the money? Daniel sits down with a panel that's seen every side of the deal: Sam Kilgore of Sponsor United, Marquise Watts (Who's worked with Under Armor, Adidas, & ... Show More

1h 1m

Aug 31

How Marketers Are Mining X for Viral Hooks (Step by Step) | Bathroom Break #123

There's a way to pull the most viral posts in your niche in about 10 seconds. But a lot of Marketers don't know it exists.In this Bathroom Break, Jay and Daniel break down how to mine X (formerly Twitter) for viral content you can actually use. Daniel shares the exact Grok prompt ... Show More

9m 46s

Aug 28

The Secret to Non-Boring B2B Content, with Adam McQueen, Director of Product Marketing & Content at Klue

Adam McQueen of Klue built an entire in-house media network, the Compete Network, to prove B2B brands (and their content) don't have to be boring.He sits down with guest host Tamara Grominsky on why people follow people, not brands, and how to make B2B content people actually wan ... Show More

35m 56s

Apr 2023

The Future Of Marketing In An A.I. World w/ Phil Agnew (#113)

How will AI impact decision-making and human interaction? Kipp and Kieran are joined by Phil Agnew (Host of Nudge Podcast) to dive deep into the implications A.I. will have not only on human interaction but how it impacts marketing decisions. Learn the importance of being distinc ... Show More

30m 35s

May 2024

Hacking the Human Mind With Applied Behavioral Marketing

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton. Guest: </st ... Show More

43m 27s

Oct 2024

5 Minutes of Actionable Marketing Advice

Today's podcast is about a marketing strategy that you can apply today to grow your business. When it comes to marketing or creating awareness about anything, nothing is more important than attention. The next step after understanding that is finding underpriced attention. Thi ... Show More

5m 53s

Apr 2024

What Does Psychology Tell Us About Marketing?

Can marketers tap into psychology to improve the effectiveness of their work? Well, there’s a reason why Dr. Robert Cialdini’s psychology book Influence is a marketing and sales bestseller. Whether you realize it or not, psychological principles are applied in m ... Show More

24m 3s

Feb 2025

7 marketing psychology tips you can apply today

Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva van den Broek and Tim den Heijer share actionable insights from their book The Housefly Effect, revealing seven marketing psychol ... Show More

27m 29s

Dec 2023

Mindfulness in Marketing

Being mindful in marketing can mean anything, from taking a pause before answering an email, to considering your creativity and learning to deal with negative emotions. In this episode, host <a href="https://willfrancis.com/">⁠Will Francis⁠</a> has a fascinating conversation w ... Show More

49m 20s

Oct 2024

Behavioral Science and Digital Marketing

In front of the microphone this week is DMI's own head of marketing, <a href="https://www.linkedin.com/in/mischamcinerney/" rel="ugc noopener noreferrer" target="_blank">Mischa McInerney</a>. Her particular passion is the psychology of marketing and she chats with <a href="htt ... Show More

45m 6s

Jun 2019

Marketing Tactics You Can No Longer Ignore

What's up podcast. This is a killer episode as my team put together a mash-up of all the marketing tactics I'm currently bullish on. You'll hear some Q&A and segments from keynotes that will really help a lot of you understand where you need to focus your energy today. ... Show More

17 m

Sep 2025

536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing custome ... Show More

41m 19s

Oct 2025

Applying Behavioral Science for Improved Conversions

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, ... Show More

45 m

5 Marketing Psychology Strategies You Ca...