Yesterday
How to Use AI Without Sounding Like Everyone Else, with Phil Treagus-Evans, CEO & Co-Founder at Giraffe Social | Ep. 433
Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, is not anti-AI (he uses it every day). He’s anti-LAZY AI. You know, the copy-pasted slop currently flooding your feed. So how do you dial up your human-ness…and build trust in the process? Phil and Daniel talk about why pe ... Show More
39m 15s
Jul 15
When NOT to Market Your Brand, with Paul Reiss, Founder of Protein Pints | Ep. 432
Paul Reiss dropped out of college to build Protein Pints, and then scaled it from 1 store to 15,000 in just three years. His strategy: deliberately pumping the brakes on Marketing so the brand wouldn't blow up before it could actually deliver. Paul and Daniel get into why going v ... Show More
37m 26s
Jul 13
Are You Measuring These Email Metrics? | Bathroom Break #116
Most of what you're measuring in email Marketing is noise, and the signals that actually predict pipeline are hiding in places you're probably not even looking. Daniel breaks down why every email needs a honeypot link, an invisible link that only bots click, so you can strip out ... Show More
10m 26s
Sep 2025
536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing custome ... Show More
41m 19s
Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind.
Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.
From why loss aversion outperforms g ... Show More
<p>Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </st ... Show More
<p>In front of the microphone this week is DMI's own head of marketing, <a href="https://www.linkedin.com/in/mischamcinerney/" rel="ugc noopener noreferrer" target="_blank">Mischa McInerney</a>. Her particular passion is the psychology of marketing and she chats with <a href="htt ... Show More
