Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.

Hit PLAY to hear:

Why server-side tracking is the ultimate upgrade for your Meta Ads
The hidden pitfalls of inaccurate tracking—and how to fix them
How to supercharge your ad performance with enriched customer data
The secret to leveraging AI in Meta Ads for better targeting and ROI

Key timestamps to dive straight in:

[05:33] Meta's conversions API explained.

[07:01] Optimising eCommerce ad tracking.

[11:55] Shopify app setup and pricing.

[15:07] Optimising Shopify for Meta matching.

[15:57] Maximise marketing: new vs. returning customers.

[20:28] The importance of AI-powered ad automation.

[22:02] Insider Tips from Edward!

Episode sponsored by Littledata. Book a demo at https://www.littledata.io/

Find the notes here: https://keepopt.com/243

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Meta Ads: Using Server-Side Tracking to ...