Lance shares his insights on customizing strategies for brands across diverse retail media networks.
Nov 20
Stop Underspending During BFCM Lead In
<p>Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T12 period, Amazon’s “Turkey 12” lead up to deal week. </p> ... Show More
11m 56s
Nov 18
How Hyperice Turns Awareness Into Amazon Sales
<p>From LeBron to TikTok, awareness is officially performance. Destaney and Justin share how Hyperice, Natrol, and Lucky Energy use creative campaigns and full-funnel strategy to turn brand buzz into real Amazon growth. </p><p>Connect with Destaney on Linkedin: linkedin.com/in/de ... Show More
17m 58s
Oct 2024
From Instagram To The Aisles: Meta's Vision For Omnichannel Retailing
Alicia LeBeouf, the Head of retail and E-Commerce at Meta, shares insights on how the company is leveraging artificial intelligence (AI) to enhance marketing strategies for retailers and brands. During a press breakfast at Groceryshop 2024, LeBeouf discusses the significant role ... Show More
10m 54s
Dec 2023
The creator-based commercial strategy
<div>Creators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and Sara Wilson team up to dis ... Show More
34m 24s
Jan 2025
How Local Grocers & Convenience Stores Can Modernize Their Marketing
<p>Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retai ... Show More
17m 5s
Dec 2024
The New Era of Marketing & Content Graphing
Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and co ... Show More
17m 13s
Sep 2024
Retail AI Strategies That Actually Turn Data Into Dollars (Lots And Lots Of Them) | Spotlight Series
Join us for our insightful conversation with Morgan Seybert, Chief Business Officer and Head of Retail at Tredence, as we explore the cutting-edge dynamics of AI-driven data analytics in retail, and, most importantly, how retailers can actually make money from them.Key moments:[0 ... Show More
36m 40s
Feb 2025
AI, Search & The Future of Retail Marketing | Beyond’s VP Rick Egan at eTail West
In this episode, Rick Egan, VP of Performance Marketing at Beyond (Bed Bath & Beyond & Overstock), explores how AI and first-party data are impacting digital marketing strategies. Learn about the role of behavioral AI in customer acquisition, the impact of predictive analytics on ... Show More
10m 48s
Nov 2024
Leveraging Influencer Commerce
<p>CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately ... Show More
22m 53s
Jul 2025
The Future of Retail Media, with Sephora’s Head of Retail Media
Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - thi ... Show More
40m 41s