Navigating the Future of Retail Media

Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hyper-targeted retail media, they break down the world of digital brand strategies and the emerging opportunities brands should seize.

With over a decade of experience in digital advertising, Lance shares his expert advice on creating customized media plans tailored to brand objectives and emphasizing test-and-learn strategies in smaller retail media networks.

A few of the points covered:

1. Why brands are encouraged to diversify their advertising channels beyond Amazon and Walmart to include smaller retail media networks.
2. The importance of brands being well-versed in various digital advertising metrics and working with experts to translate these into meaningful insights.
3. Why utilizing knowledge from industry leaders and staying updated with trends and changes in retail media can significantly impact a brand's success.
4. Brands that remain flexible and adaptable in their marketing strategies tend to capitalize rapidly on emerging trends and consumer behavior shifts.

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