This episode covers how traditional retail strategies can be adapted to succeed on the digital shelf, from search rankings as the new planogram to securing leadership buy-in for online growth.
Dec 2
DSP Strategy in the AI Era
Destaney talks with Gibby, BTR Media’s Head of DSP, to break down how he uses AMC, DSP, and AI tools like ChatGPT to build custom reports and audiences that actually prove incremental value. Gibby shares how he went from zero coding experience to writing SQL for AMC, how to turn ... Show More
18m 19s
Feb 2025
LinkedIn’s Untapped Business Potential - With Michelle J. Raymond | Episode 328
In this insightful episode of The Futur, Chris Do welcomes Michelle J. Raymond, a LinkedIn strategist and B2B specialist, to discuss maximizing LinkedIn for business growth. Michelle shares her journey from sales in the chemical industry to becoming a LinkedIn expert, emphasizing ... Show More
1h 4m
Oct 2024
From Instagram To The Aisles: Meta's Vision For Omnichannel Retailing
Alicia LeBeouf, the Head of retail and E-Commerce at Meta, shares insights on how the company is leveraging artificial intelligence (AI) to enhance marketing strategies for retailers and brands. During a press breakfast at Groceryshop 2024, LeBeouf discusses the significant role ... Show More
10m 54s
Jan 2025
How Local Grocers & Convenience Stores Can Modernize Their Marketing
<p>Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retai ... Show More
17m 5s
Nov 2024
Leveraging Influencer Commerce
<p>CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately ... Show More
22m 53s
Sep 2024
Retail AI Strategies That Actually Turn Data Into Dollars (Lots And Lots Of Them) | Spotlight Series
Join us for our insightful conversation with Morgan Seybert, Chief Business Officer and Head of Retail at Tredence, as we explore the cutting-edge dynamics of AI-driven data analytics in retail, and, most importantly, how retailers can actually make money from them.Key moments:[0 ... Show More
36m 40s
Feb 2025
Ep 206 The Road to 2025: Smart Marketer's Lessons, Growth & What's Next
<p data-pm-slice="1 1 []"><strong>Molly Pittman is back with an inside look at Smart Marketer's journey and the strategies shaping 2025!</strong></p> <p>After a challenging yet transformative year, Molly shares what's been happening behind the scenes, why Smart Marketer took a br ... Show More
32m 22s
Dec 2024
How Glossier Maintained Brand Integrity While Scaling
Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company received its first major round of funding, G ... Show More
28m 59s