Episode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestlé Purina to unpack how traditional retail principles still hold power in an online-first setting — but only if they’re adapted, not copy-pasted. From the idea that search results are today’s planogram to the challenge of getting leadership buy-in for online investments, this conversation includes real-world examples and actionable insights.
A few topics we will cover:
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