logo
episode-header-image
Dec 2024
34m 4s

Harnessing AI for SEO for Medical Aesthe...

The Aesthetics Junkie
About this episode

In this episode of the Medical Aesthetics Marketing Show, host Pam welcomes marketing expert Cheryl Laidlaw to explore the effective use of AI in content creation and SEO for medical websites. They discuss the evolving role of AI in search engines, the importance of traditional SEO, and practical steps for medical practices to generate content that converts prospects into patients.


Cheryl shares insights on using tools like ChatGPT for SEO optimization, crafting relevant content, and measuring the success of these efforts using tools like Google Analytics. They also cover the value of prompt engineering and how to tailor AI-generated content to maintain authenticity and relevance.


00:00 Introduction and Episode Overview

00:10 Meet Cheryl Laidlaw: Marketing Expert

01:18 Understanding AI in SEO

01:36 Challenges with AI in Google Search

03:32 Using AI Tools for SEO

09:35 Creating Unique Content with AI

15:43 Optimizing Existing Content with AI

26:04 Measuring Success with Google Analytics

29:25 Quick Wins with AI for Your Website

31:34 Future of AI in Marketing

33:21 Conclusion and Contact Information


Show Notes: https://www.theaestheticsjunkie.com/mastering-ai-driven-content-for-medical-aesthetic-practices/


SEO Audit Resource from Cheryl: https://mymedicalwebsite.co.uk/aestheticsjunkie

Follow us on Instagram: Instagram.com/theaestheticjunkie


All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Up next
Jun 16
Masterclass in Marketing Your Practice with Dr. Johnny Franco
In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, hosts Dr. Johnny Franco, founder of Austin Plastic Surgeon. The discussion dives deep into effective strategies for marketing medical spas and plastic surgery practices, emphasizing the importan ... Show More
47m 46s
Jun 10
How to Use Humor in Your Marketing
Boost Your Medical Aesthetic Practice with Humor and MemesIn this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, discusses the importance of incorporating humor and memes into your social media strategy to grow your medical aesthetic practice. ... Show More
17m 57s
Jun 2
The $5K Social Media Mistake Costing You Clients Every Single Day
The Cost of Social Media Silence: Boosting Engagement and Revenue for Your Med Spa & Plastic SurgeryIn this episode of the Medical Aesthetics Marketing Show, Pam, also known as the Aesthetics Junkie, discusses the critical importance of maintaining an active, strategic presence o ... Show More
32m 36s
Recommended Episodes
Feb 2025
The Evolution of Marketing: What Worked Then vs. What Works Now
Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of marketing over the years, highli ... Show More
8m 13s
Nov 2023
The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels? In this special ... Show More
24m 15s
Oct 2024
Sunil Gupta on Data-Driven Digital Marketing Strategies
In this episode of The Parlor Room podcast, Chris sits down with renowned marketing expert and Harvard Business School Professor Sunil Gupta to explore digital marketing’s transformative power. Gupta delves into data analytics’ critical role in shaping effective marketing strateg ... Show More
32m 30s
Dec 2024
2131: Proactive Marketing Strategies Pt. 2
On today’s episode, Mark and marketing expert Ryan Gross, CEO of CMO Share, unpack the evolving dental marketing landscape and the pivotal role of operational alignment. Ryan shares insights on AI’s growing impact, the importance of data-driven decision-making, and how transparen ... Show More
26m 5s
Oct 2024
Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)
We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease! In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality ... Show More
25m 56s
Sep 2015
Critical marketing lessons from 2015
2015 is going down in the books as a transformational year for the discipline of marketing. There is just so much going on ... and it's going on so FAST! As Tom Webster and I compared notes from our recent journeys we began to see some themes and marketing lessons that we thought ... Show More
34m 41s
Oct 2021
Using Marketing Metrics That Actually Matter
Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked.   I ... Show More
29m 2s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
May 16
Navigating the Digital Marketing Landscape with Kick Charge Creative
In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand identities an ... Show More
1h 3m
Jul 2024
102. Three Marketing Experiments Every Business Needs To Try
Join Jen as she sits down with Maureen Hall, founder of COEGA Sunwear, to discuss the evolving world of marketing and social media. With 20 years of entrepreneurial experience, Maureen shares valuable insights on collaborating with influencers, experimenting with marketing strate ... Show More
50m 8s
Listen to millions of songs and podcasts on Anghami