In this episode of the Medical Spa Marketing show we discuss various trends and predictions for the year 2024 in the medical aesthetic practice industry.
- The first trend discussed is a reduction in the use of big-time influencers, with a focus on micro-influencers and content creators.
- The importance of updating and optimizing Google My Business listings is emphasized, as Google will prioritize businesses that are currently open.
- The use of AI in website copywriting is discussed, with a recommendation to use AI powered by human capabilities for better results.
- Red Flag to the consumer being the cheapest option and emphasizes building credibility and offering quality services.
- Making informed decisions based on data and using analytics tools like Google Analytics 4 is encouraged for better business growth.
- The benefits of chatbots and using them to provide real-time answers and engage with potential customers are highlighted.
- The importance of optimizing content for voice search and creating podcasts for additional content opportunities is mentioned.
- Social media is deemed essential for marketing, with a focus on user-generated content and avoiding overly branded posts
- Optimizing paid traffic strategies by creating engaging content and avoiding overly promotional advertisements.
- The importance of owning and utilizing first-party data and the benefits of having an online booking system are emphasized.
Links & Resources:
Descript -> VibrantMarketing.net/descript
Jasper -> VibrantMarketing.net/jasoer
Hello Audio -> VibrantMarketing.net/audio
Opus Video Editing -> VibrantMarketing.net/opus
See example of Manychat -> vibrantmarketing.net/manychat
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All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/