In this episode of the Medical Spa Marketing Show, we delve into the following topics:
- Understanding the importance of upselling during client visits.
- The strategy behind offering a series of HydraFacials and the potential for upselling on each occasion.
- The emphasis on acquiring new clients, not just focusing on immediate revenue.
- The pitfalls of constant sales and why it might deter customers.
- The difficulties and potential consequences of a Groupon-like sales approach.
- Determining the right time for offers and sales.
- The importance of smartly crafting offers: what to avoid selling and why.
- The potential of skincare packages as an attractive offer for clients.
- The strategy of selling foundational services and allowing for add-ons, rather than pushing the "gold standard" package.
- The importance of aligning your offers with what your clientele wants.
- The suggestion of running promotions during the period from Christmas day to New Year's Eve.
- The utilization of holiday seasons for special promotions.
- Wrapping up with encouragement for listeners to implement the tips shared for a successful business year.
Don't forget to subscribe and follow us on Instagram at Vibrant Marketing Online. Tune in next time for more valuable insights and tips on marketing your medical aesthetic practice.
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