In this episode,Pam discusses the dos and don'ts of creating engaging content for social media. She highlights the importance of making the content easily readable and accessible, especially on mobile devices. Pam stresses the drawback of using small fonts and making your audience 'work' to read the content. She suggests utilizing 'Carousel Posts' on Instagram, where you can easily swipe through different pieces of content, such as special offers, prices, and booking details.
Pam also encourages listeners to take advantage of the '5 by 4' space on Instagram and keep their content clear and simple. She emphasizes on effective planning and creation of content in advance, instead of spending time daily. A few handy tips shared include conducting a virtual video shoot or creating a content strategy, which can help in maintaining consistency and saving time.
Lastly, Pam highlights the importance of measuring your success to understand what content works best and to improve engagement. She warns that not paying heed to these aspects might be the reason why you’re not getting clients from social media. Tune in to this episode to learn more about creating engaging social media content!
Follow us on Instagram: Instagram.com/theaestheticjunkie
All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/