If you listened to episode six of the Training for Translators podcast, you already know that nudging dormant clients is a) the world' most boring marketing method, and b) the world's most effective marketing method (or close to it!).
We all know the value of nudging, but we don't do it, because we tell ourselves (usually incorrectly!) that if a client wanted to work with us, they'd contact us without us having have to "chase after" them. In reality, I've heard from people who send work to freelance translators and interpreters that those who nudge receive 25%-50% more work than those who don't!
Why now? The winter holidays are the perfect time to send every one of your clients (dormant or not) a holiday availability nudge, letting them know when you're available between approximately December 1 and January 10. Listen in for tips on what to say in these nudge e-mails!
And if you're not yet on the Training for Translators mailing list, you can join right here!