logo
episode-header-image
Dec 2024
1h 1m

325. $650M NIGHTMARE: How Kristina Turne...

Morgan Nelson
About this episode

Join Kristina Karlsson, the visionary founder of kikki.K, who transformed a $3,000 loan into a $650 million global stationery empire. Discover how Kristina turned her passion for Swedish design into a thriving business, the importance of calculated risks, and the lessons learned from both successes and failures. Now leading the Dream Life movement, Kristina provides coaching and motivational workshops to help others pursue their dreams. Tune in to learn about the power of taking action, the significance of values in business, and how to create your own dream life.


Episode Highlights:

00:00 - Episode trailer

02:28 - The Birth of kikki.K

05:53 - The Foundations of Success

10:29 - Taking Calculated Risks

17:13 - How to Network and Build Relationships

20:39 - The Power of Systemization

26:42 - Navigating Challenges in Growth

29:02 - The Decision Not to Sell

32:30 - The Transition to Administration

47:18 - Action Over Perfection

53:47 - Key Characteristics of a Successful Entrepreneur

59:50 - Advice to 18 year old self


About my guest:

Kristina Karlsson is the visionary Founder of global Swedish design and stationery brand kikki.K and the creator of Dream Life, a platform inspiring people in over 160 countries. A sought-after coach, mentor, and international speaker, Kristina is a passionate advocate for dreaming big and taking action. Originally from a small farm in Sweden, she transformed her life by imagining her dream future, writing it down, and turning it into reality. Over two decades, she grew kikki.K into a beloved, purpose-led brand with a presence in over 150 countries. After navigating the challenges of the COVID-19 pandemic, Kristina embraced a new chapter, dedicating herself to empowering others to chase their dreams. With an ambitious goal to inspire 101 million people to live their dream lives, Kristina combines her personal philosophy, resilience, and Swedish design aesthetic to make a global impact. She lives with her partner, Paul, and their two children, Axel and Tiffany.


Connect with Kristina

Website: https://www.yourdreamlifestartshere.com/

Instagram: https://www.instagram.com/kristinadreamlife/

Become a globally recognized Trainer and Speaker in just 90 days!

https://www.speaktoleadblueprint.com/speaktoleadblueprint

Want to manage your life the same way that helped me make $1 million by 28 and travel the world at the same time?

Grab my FREE one-page Life By Design productivity planner below

https://planner.morgantnelson.com/optinplanner

Join the Dream Out Loud Facebook Community

https://bit.ly/49QXClW

Follow me on Instagram here

https://www.Instagram.com/

Subscribe to my YouTube channel

https://www.youtube.com/@morgantnelson

Up next
Nov 18
This Proves Your Environment is Holding You Back
<p>⊳Join my Free Skool Community: Connect with entrepreneurs committed to rewiring their identity, building unstoppable confidence, and scaling businesses that create true freedom.https://www.skool.com/dream-out-loud/about?ref=b30af20dcf024f8f9eaf71bd232e6311💰Access to Free Mill ... Show More
10m 19s
Nov 11
354. The Truth About Building a Brand in 2025 - Nathan Chan
He started Foundr with 2 subscribers and $5.50 in sales.Twelve years later he’s interviewed hundreds of billionaires and built one of the most trusted brands in entrepreneurship.This episode with Nathan Chan will reignite your belief in what’s possible when you just keep going.Co ... Show More
51m 29s
Nov 4
353. The Truth About Why Men & Women Cheat - Dr Robert Glover
Dr Robert Glover, author of 'No More Mr Nice Guy' joins me for one of the realest conversations we’ve had on the podcast. We unpack why modern dating feels broken, what drives men and women to cheat, and how to build real connection in today’s world. 
1h 41m
Recommended Episodes
Aug 5
Birth Is Not a Medical Emergency: The Fight for Autonomy in Women's Health with Dr. Stuart Fischbein from Birthing Instincts
<p dir="ltr">In this powerful episode, Dr. Stuart Fischbein—renowned OBGYN, midwifery ally, and co-host of the Birthing Instincts podcast—unpacks the truth behind modern obstetrics, the rise in unnecessary interventions, and what it really means to trust your body during birth.</ ... Show More
1h 44m
Sep 17
Birth Story: Unmedicated Birth Story & Baking Sourdough During Labor with Rachel Weaver
<p><b>Join the My Essential Birth Course by October 7th and get the exclusive Rise &amp; Birth Pack</b> featuring a calming Birth Affirmations Audio Track and 25 beautifully crafted, printable Birth Affirmation Cards to keep you grounded, confident, and inspired for birth. Learn ... Show More
1h 3m
Oct 5
The Birth You Wanted vs. The Birth You Got | Georgie Stevenson
The birth you wanted vs. the birth you got ... For so many mums, that gap is filled with disappointment, guilt, and even grief.In this deeply honest conversation, we share our own birth stories — from placenta previa and breech presentations, to unexpected C-sections and the heav ... Show More
32m 9s
Oct 2021
From C-Section to Free Birth
<p>One of the things I hear most often from women who had a transcendent, empowering, largely independent, birth experience, is that it wipes out the residue of former births they may have had, where they were more entrenched in the allopathic system. </p><p>Women who had C-secti ... Show More
1h 3m
Aug 2024
The Realities of Modern Obstetrics: Dr. Stu’s Unfiltered Take
<p>With 40+ years of experience, Dr. Stu of Birthing Instincts transitioned from hospital births to home births. He advocates for informed decision-making and encouraging women to trust their instincts, seek nurturing care and providers, and prepare their bodies and minds for a h ... Show More
1h 35m
May 2025
Ep. 349: Preparing for Birth as a Rite of Passage with Britta Bushnell, PhD
<p>In this episode of The Birth Lounge podcast, HeHe delves into the transformative journey of birth and parenthood with guest Dr. Britta Bushnell—an expert in childbirth education, mythology, and parenting. The episode explores the impactful themes from Dr. Britta's book, 'Trans ... Show More
1h 30m
Oct 8
Birth Story at a Military Hospital: Fast, Faith-Filled, and Unmedicated
<p>This week I&apos;m chatting with <b>Daizjah</b>, who shares her incredible <b>first birth story </b><b><em>at a military hospital</em></b>.</p><p>From finding out she was pregnant just weeks before her wedding, to <b>preparing with CrossFit</b> up until 34 weeks,<b> mental reh ... Show More
59m 2s
May 2021
Sacred birth - from trauma to freedom with Caroline Blanco
In this episode, we hear from Caroline Blanco - Mother, Vedic Meditation teacher, creative consultant & mentor. She lives and works on Bundjalung country nurturing individuals and teams to create, birth and live with deeper connection, purpose & freedom. After a deep healing jour ... Show More
1h 39m
Jul 2024
101. Preparing for a Natural Birth with Hilary Valentine
<p>Thinking about having a natural, unmedicated delivery? Perhaps you&#39;re nervous about it and knowing more would help you make the best decision for you? Either way, this episode is for you. I&#39;m speaking with Hilary Valentine, a holistic perinatal women&#39;s health coach ... Show More
51m 51s