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Nov 2022
59m 18s

The Jeans only 1% People Wear

Ivm Podcasts
About this episode

Episode #23 

Yes you read the title right. Turns out 99% people wear washed jeans while the other 1% is involved in the fascinating subculture of raw and selvedge denim. The episode deep dives into all aspects of jeans and why a pair should last you a lifetime.

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An all-around bon-vivant, Aneesh Bhasin is a commentator on all things cool and is one of GQ’s 30 most influential young Indians. Follow him on Instagram and Twitter at @aneeshb

Shyam Sukhramani, an engineer by qualification, spent the first 17 years of his career at Levi Strauss & Co. In 2012, fairly tired of “washing jeans” – as he puts it – he decided to relocate to India. Shyam is the founder of home grown brand Korra Jean
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