Dippin’ Dots was bankrupt… but a 2nd scientific breakthrough has given it a hot comeback.

YouTube is now the #1 podcast platform, beloved by Gen Z… Apple is for oldies, Spotify for Millennials.

Northwestern University’s new football stadium is the most expensive… but also the smallest?

Plus, how Levi’s 501 jeans went from gold rush miners to Bruce Springsteen’s butt… and took down the Berlin Wall.

$JJSF $GOOG $AAPL $SPOT

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Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Levi’s 501s: The World’s 1st Jeans 👖Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

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