logo
episode-header-image
Nov 2024
1h 4m

How to build the bare minimum marketing ...

The Marketing Meetup
About this episode
  • Introduction
    • Overview: Joe Glover explains a simplified approach to crafting a marketing strategy.
    • Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction.
    • Align with Business Objectives: Marketing goals should connect directly to company objectives.
    • SMART Goals: Specific, Measurable, Ambitious, Relevant, Time-bound.
    • Example: Replace “get our name out there” with “increase site visits by 50% in six months.”
    • Identify the Core Problem: Mark Ritson’s “diagnosis” starts with understanding what the customer truly needs.
    • Jobs to Be Done: Customers buy products to solve functional, emotional, or social problems.
    • Research: Use customer feedback, social media, and reviews to pinpoint needs and pain points.
    • Go Beyond Demographics: Use psychographics, behaviours, and values to understand your audience.
    • Focus on Viable Segments: Consider Total Addressable Market (TAM), spending power, and reachability.
    • Example Segment: Joe’s target for ABC Limited: “fashion-forward pet owners” who value stylish pet wear.
    • Craft a Positioning Statement: Define your brand’s unique value concisely.
    • Distinctiveness vs. Differentiation:
    • Separate Strategy from Tactics: Start with strategy, not tactics, to avoid scattershot efforts.
    • Use a Funnel-Based Approach: Awareness, Consideration, Purchase, Retention, Advocacy.
    • Examples:
    • Team Involvement: Collaborate with sales, leadership, and other departments for buy-in.
    • Measure & Adjust: Track each tactic with specific metrics to ensure alignment with strategy.

  • Key Steps to a Bare Minimum Marketing Strategy

  • 1. Set Clear, Aligned Goals
  • 2. Solving a Problem
  • 3. Targeting and Segmentation
  • 4. Positioning
  • 5. Tactics

  • Up next
    Jun 25
    how this creator grew to over 100,000 followers on LinkedIn
    We hear so much advice from folks these days about how to grow on social media, but a lot of it isn't grounded in a reality for people trying to build something from scratch.This session is different.A practical story from someone who has done it themselves recently. Rachael, the ... Show More
    55m 37s
    Jun 24
    How to grow a marketing freelancer / consultancy business in 2025
    Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with t ... Show More
    57m 35s
    Jun 23
    SEO Isn’t Dead, But It’s Definitely Different - Tim Soulo and Chima Mmeje
    Traditional search is dead!" - wellllll we don't agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we'll cover:how SEO is changing and what you need to do about itactionable tips to get yo ... Show More
    59m 45s
    Recommended Episodes
    Jan 2025
    Passing the Torch: A New Era for Marketing Trends with Stephanie Postles
    This isn’t your typical Marketing Trends interview. In this special episode, host Jeremy Bergeron is officially passing the mic to Stephanie Postles, the founder and CEO of Mission.org. Stephanie, an experienced host and executive, shares her vision for the future of the show — e ... Show More
    20m 13s
    Apr 2022
    Announcement: Marketing Against the Grain
    The HubSpot Podcast Network is proud to announce our latest podcast: Marketing Against the Grain.Listen here: https://link.chtbl.com/eASRByGOAbout Marketing Against the Grain: If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this ... Show More
    11m 54s
    Apr 2020
    Let's Talk about Girls in Marketing - The Girl Power Revolution
    Episode 1 of the Girls in Marketing podcast details all about the Girls in Marketing community, why it was set up, and what the plans are for the future. Olivia, Emma, and Suzie also chat about what life is like as a marketer as well as introduce themselves and what their job rol ... Show More
    30m 41s
    Aug 2024
    Taylor Swift’s Marketing Strategy: Public Relations, Partnerships, & Social Media
    E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal. But what caused this? Turns out it was a combination of preparation, partnerships, branding, and pub ... Show More
    14m 7s
    Oct 2024
    The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison
    Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's i ... Show More
    28m 33s
    Oct 2024
    Audience Matters with Sarah Jordan, Constant Contact CMO
    Brand spending on market research has been steadily declining, with the latest IPA report showing a 2.9% drop. Why are marketers shying away from one of the best ways to better understand their audience? This week, Elena and Rob talk with Sarah Jordan, CMO of Constant Contact, ab ... Show More
    28m 13s
    Nov 2023
    The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
    Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels? In this special ... Show More
    24m 15s
    Aug 2024
    TwitterX’s Grok 2.0 Is a Huge Marketing Opportunity That Will Not Be Around by Next Week
    E407: TwitterX’s newest version of its native AI, Grok, Grok 2.0 lets you generate images of anybody doing anything. And don’t get this mistaken for negligence. This was a deliberate stunt by the team at X to go viral and get people talking. It worked, and people are going crazy. ... Show More
    11m 24s
    May 2024
    The AI-Powered Entrepreneur with Laura Betterly
    Laura Betterly is a world-renowned entrepreneur and marketing expert. With over two decades of experience in the industry, she has established herself as a key player in the marketing space. She is the founder of Yada Yada Marketing. With her unique combination of creativity and ... Show More
    21m 48s
    Sep 2023
    Scaling human-powered marketing
    As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate its rel ... Show More
    37m 57s