E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal.
But what caused this?
Turns out it was a combination of preparation, partnerships, branding, and public relations. A healthy marketing mix. This podcast goes into each of these in detail.
This is Taylor Swift's marketing strategy that caused her to become one of the biggest trends of 2024.
From the Reddit thread: https://www.reddit.com/r/marketing/comments/16xyrr8/whoever_is_handling_taylor_swifts_marketing_is/
00:00 Taylor Swift's Popularity Spike
00:48 A Marketing Masterclass
01:52 Reddit Insights
02:33 NFL and PR Strategies
07:30 Merchandising and Fan Engagement
09:02 Consistency and Branding
12:23 Concluding Thoughts
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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