logo
episode-header-image
Jan 2025
20m 13s

Passing the Torch: A New Era for Marketi...

MISSION
About this episode
tail spinning
Up next
Jun 3
The SEO Blog Era Is Over. Here's What Replaces It.
Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case ... Show More
55m 18s
May 19
Stop Counting Your AI Agents. Customers Don’t Care.
Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive ... Show More
53m 17s
May 6
Marketing Spotlight: How Simple Personalization Dramatically Increased Engagement
Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured market ... Show More
6m 59s
Recommended Episodes
May 2025
Influencer Marketing - the Marketer
On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ... Show More
53m 52s
Feb 2025
AI, Search & The Future of Retail Marketing | Beyond’s VP Rick Egan at eTail West
In this episode, Rick Egan, VP of Performance Marketing at Beyond (Bed Bath & Beyond & Overstock), explores how AI and first-party data are impacting digital marketing strategies. Learn about the role of behavioral AI in customer acquisition, the impact of predictive analytics on ... Show More
10m 48s
Oct 2021
Using Marketing Metrics That Actually Matter
<span style="font-weight: 400;">Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns</span> <span style="font-weight: 400;">and prioritizing needle-moving metrics that actually move companies forward. She also exa ... Show More
29m 2s
Oct 2024
Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)
We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease! In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality ... Show More
25m 56s
Jul 2024
Stop Overpaying For Your Marketing l Brand New Podcast
<p>Today&#39;s video is Gary&#39;s interview on the Brand New Podcast with Marisa Thalberg and Steven Wolfe Pereira. Gary emphasizes the importance of tailoring messages to different consumer segments, leveraging the unique advantages of social media for targeted and affordable a ... Show More
32m 41s
May 2024
E316 | EUVC | Natasha Lytton, Vincent Touati-Tomas and Jeroen van Dornik on marketing in venture capital
Welcome back to another episode of the EUVC podcast. Today, we are discussing all things marketing in venture capital, such as: narrative developmentthesis developmentmeasuring marketing activitiescontent creation for a VC firmpositioning and its role in fund strategyAI impact on ... Show More
1h 14m
Nov 2023
The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special ... Show More
23m 15s
Aug 2024
The Secret to Marketing Success | Double Down on What Works
<p>In this eye-opening episode of the GaryVee Audio Experience,I sit down with Mo Said, a creative entrepreneur who founded the advertising agency, Mojo Supermarket. We dive into the changing landscape of advertising and marketing. our conversations challenge the traditional noti ... Show More
41m 23s
Sep 2024
Timeless Marketing Principles with Jason Ing, Gusto CMO
90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list?<br /><br />This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jas ... Show More
49m 36s
Nov 2024
Social Pros Podcast Live at Content Marketing World
<div class="OutlineElement Ltr SCXW246093594 BCX0"> <p class="Paragraph SCXW246093594 BCX0"><span style= "font-size: 12pt;">Coming to you live from Content Marketing World in sunny San Diego, Social Pros brings together content experts Robert Rose, Chief Strategy Officer at Conte ... Show More
27m 38s