You call a potential client, and when they answer the phone, what do you say to reel them into your offer? “Hello, how are you doing? My name is Kevin?”
No, this is going to get you hung up on. Listen to this episode to find out what you’re supposed to say instead. I share five effective cold call openers to help you start conversations with prospects. Also, don’t forget to download the call opener document for the other five tactics.
1. Curiosity Opener
Curiosity makes a prospect more interested in your call and open to conversing with you.
Try verifying the prospect’s name and referencing something you saw about them on LinkedIn. Make sure it's relevant to a business problem they're currently having.
This initial spark can pave the way to a longer dialogue where you can provide value.
2. Referral Opener
You can consider this one as the golden opener.
Use this call opener when you know someone within the prospect's professional network to boost your credibility.
Mentioning a mutual contact can make the prospect more inclined to listen to what you have to say.
3. Problem Solver Opener
Take time to research a common challenge in the prospect’s industry.
Start by stating that you've spoken to others in the same field who have faced similar problems. Then, ask how they are currently handling this challenge.
This approach not only shows your understanding of their industry but also positions you as a potential problem-solver.
4. Industry Insight Opener
A part of being a seller is being an expert in industry trends, and you can use this as an advantage when cold calling.
After you verify the prospect’s name, share an interesting trend within their industry.
This will show the potential buyer that you’re well-informed and that your solution is timely and beneficial to their needs.
5. Value Proposition Opener
If nothing else works, then try to deliver a compelling value proposition.
Be specific on how you’ve helped similar companies to achieve measurable results.
This can immediately capture the prospect's interest and make them more willing to continue the conversation.
"You want to spark curiosity. It makes it more intriguing for the prospect." - Donald Kelly.
Resources
https://thesalesevangelist.com/opener
Sponsorship Offers
1. This episode is brought to you in part by Hubspot.
With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.
2. This episode is brought to you in part by LinkedIn.
Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.
3. This episode is brought to you in part by the TSE Sales Foundation.
Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.
Credits
As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.