You call a potential client, and when they answer the phone, what do you say to reel them into your offer? “Hello, how are you doing? My name is Kevin?”
No, this is going to get you hung up on. Listen to this episode to find out what you’re supposed to say instead. I share five effective cold call openers to help you start conversations with prospects. Also, don’t forget to download the call opener document for the other five tactics.
1. Curiosity Opener
Curiosity makes a prospect more interested in your call and open to conversing with you.
Try verifying the prospect’s name and referencing something you saw about them on LinkedIn. Make sure it's relevant to a business problem they're currently having.
This initial spark can pave the way to a longer dialogue where you can provide value.
2. Referral Opener
You can consider this one as the golden opener.
Use this call opener when you know someone within the prospect's professional network to boost your credibility.
Mentioning a mutual contact can make the prospect more inclined to listen to what you have to say.
3. Problem Solver Opener
Take time to research a common challenge in the prospect’s industry.
Start by stating that you've spoken to others in the same field who have faced similar problems. Then, ask how they are currently handling this challenge.
This approach not only shows your understanding of their industry but also positions you as a potential problem-solver.
4. Industry Insight Opener
A part of being a seller is being an expert in industry trends, and you can use this as an advantage when cold calling.
After you verify the prospect’s name, share an interesting trend within their industry.
This will show the potential buyer that you’re well-informed and that your solution is timely and beneficial to their needs.
5. Value Proposition Opener
If nothing else works, then try to deliver a compelling value proposition.
Be specific on how you’ve helped similar companies to achieve measurable results.
This can immediately capture the prospect's interest and make them more willing to continue the conversation.
"You want to spark curiosity. It makes it more intriguing for the prospect." - Donald Kelly.
Resources
https://thesalesevangelist.com/opener
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