What happens when your product has succeeded and you're finally ready to explore those adjacencies? Find out how to take your startup to the next level.
In this episode, Tim Doyle, founder of brand engine Eucalyptus (and subsidiary healthcare brands Pilot, Kin, Software, Normal, and Juniper), joins Chris and Yaniv to discuss the process of expanding your business into new products, markets, and demographics.
Topics include:
- It's Business Time: Know when your business is ready to expand.
- Growing On Purpose: Navigate adjacent opportunities while maintaining a clear brand identity.
- Built-in Benefits: Understanding the importance of leveraging your existing infrastructure.
- Pitfall Prevention: Avoid common traps like overestimating your existing capability and underestimating the complexity of managing multiple products.
The Pact
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Key links
- The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to www.vanta.com/tsp.
Learn more about Chris and Yaniv
Credits
Editor: Justin McArthur
Intro Voice: Jeremiah Owyang