We're joined by Kim Baffi and Darren Brady-Harris to talk about the in-house Matthew McConaughey campaign designed to position Salesforce as the only trustworthy B2B Generative AI provider. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. More at gotracksuit.com
Nov 16
Live from Deutsch in LA: Those Moments of Magic
<p>We brought together planners and creatives to talk about epiphany moments - those times when you know you've just unlocked the idea. We talk about what they ultimately led to in the work. Joining me are Ryan Lehr, Co-CCO at Deutsch, John Deschner, Head of Brand at Maximum ... Show More
1h 32m
Nov 10
Chris Beresford Hill shares the truth behind Michael Cera for CeraVe
<p>An encore airing of this multiple Gold Effie winner. Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he led while at Ogilvy. Frustrated by how it was being told, he shares the reality. </p>
53m 47s
Nov 2
How Persil followed women into sports
<p>Unilever CMO, Tati Lindenberg and MullenLowe's Rachel Stets join me to share how Unilever's detergent brand in the UK, in an effort to reclaim its product performance strengths, partnered with Arsenal women's soccer for the "Every Stain Should Be Part of th ... Show More
39m 6s
Sep 2024
Trust, Credibility and CRM with Matt Wittlief
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2517440/open_sms">Send us a text</a></p> <p>In this solo episode, Bryan is joined by Zinc Partners' Matt Wittlief to dive deep into the world of Customer Relationship Management systems, focus ... Show More
22m 18s
Sep 16
How Creators Can Turn Virality Into Revenue with Stan | GaryVee x John Hu
GaryVee sits down with John Hu, CEO of Stan, the all-in-one tech stack helping creators monetize their viral moments. They discuss the future of the creator economy, how tools like Stan are changing the way people build businesses online, and what every creator should be thinking ... Show More
1h 31m
Nov 2024
What's New In Amazon Marketing Cloud
<p><strong>Episode #059 - </strong>This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marketing Cloud (AMC) announced at Unboxed 2024. Get a clear look at new tools like audience bid boosting, template a ... Show More
38m 9s
Jul 2024
Jayesh Govindarajan, Senior Vice President, Salesforce AI at Salesforce: Everything You Want to Know About a Career in AI
<p><strong>Jayesh Govindarajan, Senior Vice President, Salesforce AI at Salesforce</strong></p>
<p>Jayesh explains how AI is already changing how people work. We dig into how copilots work and how people are already using them to get better at their jobs and explore the new roles ... Show More
26m 54s
Sep 10
Ariel Kelman (Salesforce) | Leading the Charge in AI Innovation
<p>Fall is here, which means back to school, football season, crisp apples, and the world’s biggest blend of tech conference and music festival: Dreamforce. Now in its 22nd year, Dreamforce 2025 returns to San Francisco on October 14th to the 16th, featuring headline speakers lik ... Show More
51m 54s