Episode #059 - This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marketing Cloud (AMC) announced at Unboxed 2024. Get a clear look at new tools like audience bid boosting, template audiences, and no-code solutions – designed to simplify insights and make advanced targeting more accessible.
A few things we cover:
- Understanding AMC’s shift to make analytics accessible without DSP
- How AMC’s Audience Bid Boosting can help you outbid competitors
- The new Optimal Frequency tool for more effective campaign reach
- Amazon Advertising with Audience-Based Bidding Strategies
- Scaling Up Audience Creation with AMC and APIs
- Improving AMC Sandbox for Better Query Development
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