logo
episode-header-image
Jul 2024
18m 13s

Does Salesforce need a rebrand?

Sweet Fish
About this episode
James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss how Salesforce could better excite the market with a more compelling brand narrative.

Connect with us:

James Carbary: https://www.linkedin.com/in/jamescarbary/
Sara Pion: https://www.linkedin.com/in/pion/ 
Nathan Burke: https://www.linkedin.com/in/nathanwburke/
John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/
Up next
Nov 2024
Make a Podcast People Love
Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adju ... Show More
21m 51s
Nov 2024
5 PERFECT Examples of B2B Content
These five B2B brands are pushing boundaries with innovative content.  In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy. Join as we discuss:How one brand’s commitment to industry ne ... Show More
25m 30s
Nov 2024
The State of Video Podcasts
We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed.In this episode, we’re discussing: Why personality-led shows are taking overHow YouTube’s algorithm is the biggest cheat code to growing your showW ... Show More
54m 31s
Recommended Episodes
Aug 2024
Why Matthew McConaughey's helping Salesforce reposition
We're joined by Kim Baffi and Darren Brady-Harris to talk about the in-house Matthew McConaughey campaign designed to position Salesforce as the only trustworthy B2B Generative AI provider. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode ... Show More
31m 59s
Mar 2022
What to Love About HVAC Acquisitions
Nathan Lenahan acquired an HVAC company with ~$1.2m in revenue for $400k. He's aiming to double sales in 2022 to $2.72m. Themes from Nathan’s interview:The appeal of HVAC over other businesses in the tradesAll the numbers behind Nathan's acquisitionBenefits of “buying small” in t ... Show More
46m 18s
Sep 10
Ariel Kelman (Salesforce) | Leading the Charge in AI Innovation
Fall is here, which means back to school, football season, crisp apples, and the world’s biggest blend of tech conference and music festival: Dreamforce. Now in its 22nd year, Dreamforce 2025 returns to San Francisco on October 14th to the 16th, featuring headline speakers like t ... Show More
51m 54s
Jun 2024
1 Business vs. Many: Deciding to Roll Up
Elliott Edge started as a searcher looking for a single business, then pivoted to a roll-up. He's 7 acquisitions in.Topics in Elliot’s interview:His philosophy on submitting LOI’sAcquiring a managed service provider amidst CovidHis wife’s role in the acquisitionValue of an MBA in ... Show More
1h 39m
Jan 2025
Lessons from the Next Generation CMO Academy at Deloitte University
For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build the skills needed to be a CMO in this fast-paced world. With that theme in mind, ... Show More
46m 6s
Apr 2025
What Could Reverse This Market Meltdown?
Andreas Steno Larsen, founder and CEO of Steno Research, is back with his co-host Mikkel Rosenvold, the firm's partner and head of geopolitics, to make some sense of the latest news and trends moving driving global markets on this live edition of Macro Mondays. Elevate your ... Show More
29m 36s
Nov 2024
Is ESPN Undisruptable?
The future is growing brighter, and more efficient, for the entertainment giant.(00:13) Jason Moser and Ricky Mulvey discuss:- Highlights from Disney’s quarter.- The future of ESPN.- Amazon’s new discount shopping venture, Haul.Then, (17:36) Motley Fool Senior Analyst Yasser El-S ... Show More
30m 21s
Dec 2024
The Thrill & Validation of Becoming an Owner
Register for the webinar: • Where Searchers Go Wrong, Part 2 - Thu Dec 12 - https://bit.ly/4f0320C Michael Johnson started searching in April. Today he's having the time of his life as owner of a $1.2m printing business.Topics in Michael’s interview:Marine Corps experience in Ira ... Show More
1h 34m
Jun 2023
Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together
Today’s episode is about one of the most difficult questions facing marketers today–how can brand building and performance marketing work better together? In the recently released May/June issue of the one-and-only Harvard Business Review, Jim collaborated with two other authors ... Show More
58m 53s