logo
episode-header-image
Aug 2024
20m 6s

534: Before You Spend on Marketing...

Henry Lopez
About this episode

You need a Marketing Strategy before you spend on marketing or advertisement for your small business.

Show Notes Page: https://www.thehowofbusiness.com/534-before-you-spend-on-marketing/

Henry Lopez, host of The How of Business podcast for small business, shares his tips and guidance on how to develop an effective marketing strategy before you spend any money, or any more money, on marketing or advertisement.

The primary goal of marketing is to generate interest in a company's products or services, attract new customers, retain existing ones, and ultimately drive sales and profitability. Marketing helps businesses understand their customers, build strong brands, and create value both for the company and its customers.

This episode highlights the 7 components of an effective marketing strategy for your business:

  1. Define Your Avatar or Ideal Client.
  2. Understand their Pains or Aspirations (that you can help them with).
  3. Describe the transformation you will help them achieve.
  4. Explain how your product or service will help them.
  5. Develop your Branding.
  6. Create and execute a Marketing Plan.
  7. Measure performance and adjust.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Up next
Nov 17
588 – Bookkeeping Essentials with Jodi Arrant
<p class="MsoNormal"><span style= "color: #131313; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;"> Bookkeeping essentials for small business with Jodi Arrant, including best practices, and the biggest mistakes to avoid in small-business bookkee ... Show More
34m 24s
Nov 10
587 – Eisenhower Matrix Prioritization
How to use the Eisenhower Matrix to cut through chaos, focus on what truly matters, and make faster, smarter decisions as a small business owner. Show Notes Page: https://www.thehowofbusiness.com/587-eisenhower-matrix-prioritization/ Feeling overwhelmed by your never-ending to-do ... Show More
16m 14s
Nov 3
R393 – Rethinking Hourly Worker Motivation
Motivating hourly employees starts with a mindset shift. To do it well, it requires rethinking how we lead, communicate, and create purpose for hourly workers. Show Notes Page: https://www.thehowofbusiness.com/r393-rethinking-hourly-worker-motivation/ Host Henry Lopez and his ori ... Show More
42m 14s
Recommended Episodes
May 2023
Balance Your Brand Marketing and Lead Generation
With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ... Show More
35m 5s
Nov 2024
Transform Your Business with THESE Simple Marketing Tactics
<p>In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family liquor store from $4 million to $50 million, focusing on practical, underpriced ... Show More
52m 53s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Feb 2023
Why you need Business Development
<p>Episode 4 of The Business Development Podcast delves into the topic of marketing your own company. Host Kelly Kennedy, owner of Capital Business Development, sheds light on why he believes that business owners should not handle their own marketing. He acknowledges that as a bu ... Show More
37m 53s
Sep 2024
Mastering Website Engagement
Welcome to another insightful episode of Accelerate Your Business Growth! Today, we're thrilled to have James Hipkin, a distinguished marketing professional with over 40 years of experience in marketing and advertising, joining us. James’ impressive roster of clients includes ind ... Show More
23m 51s
Jan 2025
Master Digital Marketing for Small Businesses
Welcome to another insightful episode of "Accelerate Your Business Growth" with your host, Diane Helbig. Today, we have an exceptional guest joining us, Barb Davids, the founder of Compass Digital Strategies and a seasoned digital marketer with over 25 years of experience. Barb i ... Show More
29m 53s
Aug 2024
Digital Marketing Simplified with GoDaddy
Host Emily Washcovick interviews Amy Jennette, the Integrated Marketing and Product Marketing lead at GoDaddy. Discover how GoDaddy empowers small businesses with digital marketing tools, AI-driven solutions, and SEO strategies. Learn practical tips on building your brand, creati ... Show More
36m 13s
May 2024
259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training
Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success. Sit down with one of franchising’s finest minds— T ... Show More
40m 28s
Nov 2023
The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special ... Show More
23m 15s
Mar 2025
Enhancing Sales Skills
In this episode of "Accelerate Your Business Growth," host Diane Helbig welcomes sales leadership expert Charlie Locke to explore the intricacies of building successful sales teams. Charlie, known for co-founding SDR Nation with Michael Gagliano, discusses the persistent stigma a ... Show More
39m 27s