Why you need Business Development

Episode 4 of The Business Development Podcast delves into the topic of marketing your own company. Host Kelly Kennedy, owner of Capital Business Development, sheds light on why he believes that business owners should not handle their own marketing. He acknowledges that as a business owner, time is a precious commodity and it is important to focus on core business functions. Kennedy emphasizes the importance of building a strong online presence through a well-designed website and utilizing digital ads for brand recognition rather than direct selling. He also shares his personal journey of initially hating phone calls for business development but eventually realizing their value in establishing connections and opportunities for growth.

In this episode, Kennedy emphasizes the value of investing in a good website that represents the true face of the company. He discourages spending excessive amounts of money on digital marketing and instead advocates for using online platforms to drive traffic to the company's website. Kennedy highlights the power of word of mouth as an effective and organic way of gaining clients and notes that business development should be focused on building relationships and delivering value. He also hints at future episodes that will feature interviews with business owners and CEOs, providing listeners with actionable advice on growing their businesses. Overall, this episode provides valuable insights and practical tips for business owners looking to improve their marketing strategies and strengthen their business development efforts.

Key Takeaways:

• Marketing your own company can be challenging and time-consuming, especially if you are busy with other aspects of running your business. It's important to recognize when you need to delegate or outsource marketing tasks.

• Digital strategies and passive marketing methods are more effective for brand recognition rather than direct selling. Online marketing should be used to drive traffic to your website, which should serve as the true face of your company.

• Building a good website is crucial for creating a positive perception of your company. If your website looks unprofessional or unattractive, it may negatively impact how potential customers perceive your business.

• Rejection and negative feedback are a normal part of business development. It's essential not to take it personally and to move on to the next opportunity.

• Word-of-mouth referrals can be a valuable source of business, especially when you are busy and unable to focus on marketing efforts. Providing excellent service and building strong relationships with clients can lead to positive recommendations.

• Business development requires time, practice, and repetition. It's important to consistently make phone calls, network, and actively seek opportunities for growth. It's also crucial to be selective in choosing clients and partners, as not all potential opportunities may be beneficial for your business.