Welcome to another insightful episode of Accelerate Your Business Growth! Today, we're thrilled to have James Hipkin, a distinguished marketing professional with over 40 years of experience in marketing and advertising, joining us. James’ impressive roster of clients includes industry giants like Sprint, Apple, Wells Fargo Online Bank, Nestle, and Toyota. Since 2010, he has been helping businesses thrive through digital marketing. James is also the author of Journey To Success.
In this episode, James dives deep into the world of website engagement, a critical yet often misunderstood area for small business owners and their marketing teams. We explore the common pitfalls businesses face, such as the lack of strategy, and how to overcome them by adopting an "outside in" approach. James also reveals powerful techniques for keeping visitors on your website, including the crucial role of page load speed and crafting clear pathways for users. Additionally, we delve into the hub and spoke digital marketing strategy, emphasizing the importance of integrating various marketing channels to create a cohesive and effective online presence. Finally, James shares practical tips for small business owners on developing a customer-focused strategy, mapping the buyer's journey, and fostering trust and credibility.
This episode is packed with valuable insights that will help you turn your website into a powerful tool for engaging visitors and driving business growth. So, let’s jump right in!
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Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
"Understanding Buyer Behavior: You wanna craft your marketing so that it resonates with the journey that your buyers are on." James Hipkin 00:18:52
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