<p>Google Announces Changes to Search Ad Metrics Definitions
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Jun 30
Study Abroad… Match. New Broad Match Experiments Coming to Google Ads
This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads ... Show More
52m 13s
Feb 2024
Inside Google Ads — Sample Episode
Tod is on holiday until Feb 29, so in this episode, we're bringing you a sample episode of the new podcast from our Google Ads correspondent, Jyll Saskin Gales.
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13 m
Sep 2023
How Ben Shapiro Runs His $200,000,000 Media Empire
Ground News: Get 30% Off your Vantage subscription by going to our link https://ground.news/iced. Stay on top of every breaking news, compare news coverage, spot media bias and avoid algorithms. Netsuite: Take advantage of NetSuite’s FREE KPI checklist: https://www.netsuite.com/I ... Show More
1h 49m