logo
episode-header-image
Mar 2024
1h 1m

Nothing Really (For)Matters Anymore In G...

Cypress North
About this episode
<p>Google Announces Changes to Search Ad Metrics Definitions SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O&#39;Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ ------------------- ... Show More
Up next
Oct 12
UGC in the SERPs & You Can Now Preview AI Generated Assets for AI Max campaigns EP 454
Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOCl ... Show More
49m 43s
Oct 5
AI in Search Is Snatching Up Clicks. Are Users Or Publishers Actually Benefiting?
This week on Marketing O’Clock: Studies are investigating how AI in Search is affecting users and publishers, and how the technology is changing the digital information ecosystem. Plus, OpenAI introduces its new AI agent.Visit us at - https://marketingoclock.com/👍 Like, Share, a ... Show More
50m 24s
Sep 28
YouTube’s New Tools May Just Help YOU Get Discovered & Make More Money 🫵
This week on Marketing O’Clock: From auto-dubbing for livestreams, new universal shopping tags, and beyond, YouTube rolled out multiple new tools that may ultimately help creators. Plus, Google’s guidance update said that bidding strategies in Smart Bidding can take around 50 con ... Show More
1 h
Recommended Episodes
Aug 2022
Why Marketers are Pulling Back on Virtual Reality
<p>Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its han ... Show More
8m 28s
Mar 2024
Google’s ‘Core Web Vitals’ Flip-Flop
<p><span>A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-wor ... Show More
12m 15s
Aug 2022
Is Instagram Even Trying Any More?
<p>Meta ad campaigns are disappearing... Instagram now wants to BeReal... SEO practitioners aren&#39;t phased by this week&#39;s Google search algorithm update... The rise of DTC advertising... and more brand safety comes to the podcast ad world.</p><p><strong>Links to stories we ... Show More
8m 4s
Sep 2024
Everything is Made Up and the Search Ads Don't Matter
<p><span>A huge sea change in how consumers find deals could change where you spend your ad dollars — and Google isn’t going to like it. Meta changes its mind on a big policy — and you aren’t going to like it. And hope you’ve got backups for those backups — what’s behind the mass ... Show More
19m 41s
Sep 2023
A Whimsical, Pervasive Horniness
<p>TikTok cries foul over attribution data. The Google test one advertiser says cost her clients thousands of dollars. Pinterest reveals its new slate of ad formats.</p><p>And on the ad-free Premium Podcast, which you can learn more about by tapping <a href="http://todayindigital ... Show More
15m 59s
Dec 2023
Your Business Hours Now Affect Your Google Ranking
<p>One more reason to keep your business hours updated on Google — it could change how high you’re ranked. YouTube rolls out a tool for brands that come under attack. Amazon’s change shows how terrified they are of Shein. And hashtags are finally in Threads — but there’s just one ... Show More
6m 22s
Oct 2019
Another One Bytes The Dust
tail spinning
6m 27s
Jan 2023
Marketing Salaries for 2023: Are You Falling Behind?
<p><span>Meta offers better insight into your CAPI and pixel measurement... Google weeds out rules on marijuana... Microsoft offers app store ads... What marketing managers can expect to make in salary this year... and when social media users say they want less politics, so you r ... Show More
10m 23s
Sep 2023
YouTube's New Best Practice: Shut Your Mouth
<p>Google has new rules for AI-generative ads — rules that probably won’t apply to your marketing campaign. Some new podcast brand safety tools are released. And the new YouTube thumbnail advice is here: TLDR: Shut your mouth!</p><p>.</p><p><strong>🌍 Follow us on </strong><a hre ... Show More
12m 21s
Jul 2023
Going Undercover: The Secret Life of a Google Ad Rep
<p><span>High workload, low pay — the real story behind Google’s outsourced ad reps. Also: Whatever brand equity was left in Twitter has been X’ed out, and TikTok wants in the space now. Your brand’s Business Profile gets automated FAQs. And you’ll never guess what an NFT of the ... Show More
10m 43s