logo
episode-header-image
Mar 2024
1h 1m

Nothing Really (For)Matters Anymore In G...

Cypress North
About this episode
<p>Google Announces Changes to Search Ad Metrics Definitions SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O&#39;Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ ------------------- ... Show More
Up next
Nov 24
Filtered to Perfection: Google Gets On-Brand
<p>This week on Marketing O’Clock: Google rolls out AI-assisted brand query filters in Search Console, launches Nano Banana Pro for Gemini 3 image generation in Google Ads, and confirms that “Brand Inclusions” in Shopping was a UI bug. </p><p>Also, Gemini 3 now powers AI Mode, an ... Show More
1h 8m
Nov 17
Brand New Ad-ditions to Google Shopping Ads
<p>Brand Inclusions Coming to Google Shopping Ads &amp; Interview w/ PPC Greg | EP. 408</p><p>This week on Marketing O’Clock: Google adds Brand Inclusion to Shopping ads, Opal’s “optimized content at scale” pitch raises SEO questions, and Reddit launches a WooCommerce integration ... Show More
1h 2m
Nov 10
Pmax Has Come A Long Waze: New Inventory & Placement Reporting is on the Way
This week on Marketing O’Clock: Three new Performance Max updates, including Waze inventory for store campaigns, and more channel reporting visibility — plus, Sam Altman hints at advertising on ChatGPT, and Google Merchant Center debuts a video asset management feature.Visit us a ... Show More
49m 59s
Recommended Episodes
Apr 2022
The Performance Max Bug That Google Isn't Talking About
<p><span>Why are Google&#39;s Performance Max campaigns delivering way outside their targeted audience... Plus: Instagram yesterday: Don&#39;t copy any other creators. Instagram today: Here are some templates you can use to copy other creators.... Bezos unthrones the Walmart Gree ... Show More
14m 23s
Mar 2023
TikTok Prepares to Take On Google
<p><span>TikTok is getting ready to compete head-on with Google. Where the ad dollars will go if TikTok gets banned. Microsoft rolls out some nice updates to its ads platform. And Elon Musk&#39;s plan to rid Twitter of bots appears to be backfiring.</span></p><p><br></p><p><stron ... Show More
9m 36s
Jul 2023
Going Undercover: The Secret Life of a Google Ad Rep
<p><span>High workload, low pay — the real story behind Google’s outsourced ad reps. Also: Whatever brand equity was left in Twitter has been X’ed out, and TikTok wants in the space now. Your brand’s Business Profile gets automated FAQs. And you’ll never guess what an NFT of the ... Show More
10m 43s
Jun 2024
Ranking #1 on Google Twice This Week Within 24 Hours
<p>E352: I ranked #1 on Google within 24 hours of publishing my SEO content - twice within the last week.</p> <p>This is the greatest thing I have discovered in my SEO career.</p> <p>Put your keyword at the beginning of your video description on TikTok, Instagram Reels, and YouTu ... Show More
15m 7s
Nov 2021
Want Better Google Ads? Be Good. (And Spend a Lot.)
<p>Your Google ads just got a lot better — as long as you&#39;ve got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can&#39;t believe we&#39;re going to ... Show More
11m 47s
Aug 2022
Is Instagram Even Trying Any More?
<p>Meta ad campaigns are disappearing... Instagram now wants to BeReal... SEO practitioners aren&#39;t phased by this week&#39;s Google search algorithm update... The rise of DTC advertising... and more brand safety comes to the podcast ad world.</p><p><strong>Links to stories we ... Show More
8m 4s
Dec 2021
The "Partner Permissions" Change Facebook Isn't Talking About
<p><span>38 likes. That&#39;s the new target — but on which platform? I&#39;ll tell you. Also: The magic eight-ball doesn&#39;t have a good feeling about support queue times for Google Ads. How to fix a nasty Facebook permissions bug that&#39;s preventing some agencies and freela ... Show More
14m 48s
Sep 2021
Why You May Need to Start a WhatsApp Account Soon
<p>New business tools from Facebook are launching... they&#39;re changing how audience targeting works... Google thinks the solution to everything is more ads automation... Brand loyalty is taking a big hit... and how to prepare for Apple&#39;s next big removal of marketing data. ... Show More
17m 4s
Sep 2023
How Ben Shapiro Runs His $200,000,000 Media Empire
Ground News: Get 30% Off your Vantage subscription by going to our link https://ground.news/iced. Stay on top of every breaking news, compare news coverage, spot media bias and avoid algorithms. Netsuite: Take advantage of NetSuite’s FREE KPI checklist: https://www.netsuite.com/I ... Show More
1h 49m
Dec 2022
The Instagram Feature We've Always Dreamed of Is Here
<p><span>After years of begging, social media managers finally have the one thing they&#39;ve wanted from Instagram: Support. Also: How one brand is using BeReal. TikTok has three trends marketers should build into their 2023 campaigns. Why Netflix&#39;s advertisers are getting r ... Show More
10m 38s