If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior. And if you're new around the block, I NEED to break it to you: I'm a psychology freak. Here’s the thing…understanding human behavior can totally transform your business strategies! That’s why in today’s Shortie Episode, I’m dipping my toe into the fasci ... Show More
Apr 21
Stop Fighting About Money: Ramit Sethi’s “Rich Life” Framework
Money conversations can feel loaded… emotional… sometimes even explosive.And for most couples, money only gets talked about when something goes wrong.In this episode, I’m sharing a powerful conversation with Ramit Sethi, author of I Will Teach You to Be Rich, about how the langua ... Show More
16m 19s
Mar 24
How to Build Unstoppable Ads: The Rainmaker Method with Ashley Brock
In today’s episode, I’m joined by Ashley Brock, a digital advertising expert and founder of a powerhouse agency. We dive into her Rainmaker Method, a step-by-step guide to crafting ads that resonate and convert. Ashley breaks down the six pillars of successful messaging and shows ... Show More
51m 4s
Aug 2024
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works.
In this episode, Emily Hund, a researcher at the Univer ... Show More
32m 38s
Aug 2024
SPI 809: The Secrets behind Conversion Copywriting and Making Consistent Sales
<p>#809 What was going on in your life that brought you here today? That's the kind of question you should ask your clients to understand them better. Once that happens, you'll speak their language in your marketing, serve more people, and get next-level conversion rates! Today's ... Show More
32m 46s
Sep 2025
Cracking the Code of Customer Contradictions
AI and data help tell us what people do, but not why. Lauren Taylor, global leader of BCG’s Center for Customer Insight, makes sense of the mixed signals that consumers give off. To truly understand what drives people, businesses of course value robust, real-time data. But they a ... Show More
18m 42s
Feb 2025
Acting Techniques for Sales Success
In this episode of Accelerate Your Business Growth, we have a dynamic discussion with Julie Hansen, the founder of the Selling on Video Masterclass and the author of the Amazon bestseller, "Look Me in the Eye." Julie brings a unique blend of acting insights and virtual sales
expe ... Show More
44m 19s
Sep 2025
535: I Need That: Unpacking the Psychology of Perceived Need
<p dir="ltr">In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explore the powerful psychology behind perceived need and how it influences consumer behavior. Laurier shares his extensiv ... Show More
51m 21s
Aug 2025
5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340
Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles t ... Show More
44m 36s