Originally recorded in May 2020, this is a wonderfully refreshing and inspiring conversation about strategy and Wieden's approach to it. We hear about the importance of breaking institutional practices as a way to unearth opportunity hidden by "scar tissue." About the history of what defines Nike over time and the brand truth in everything it undertakes. And we talk about iconic Levis work. Thanks to The Master of Advertising Effectiveness Program (MAE) for making this episode possible. Lean more about this amazing online program at www.mae.academy.