What makes a brand memorable? Why do some brands feel like home, while others remain simply functional? In this episode of Hello Monday, Jessi Hempel speaks with industry experts Steven Wolfe Pereira and Marisa Thalberg, who share insights from years of leadership in branding and marketing. They break down the essentials of brand-building, explaining why it' ... Show More
Oct 26
A Video Game Designer on What Keeps People Coming Back
Bing Gordon spent a decade as chief creative officer of Electronic Arts, the publisher behind many of your favorite video games, like The Sims, Need for Speed, FIFA and Battlefield. His daughter Chloe grew up gaming before doing her homework, and landed her first job at age four ... Show More
26m 7s
Oct 19
Building a Career for a 100-Year Life
We plan our careers like life is short. Go to school, climb the career ladder, retire. But as we live longer, the model doesn’t hold up. London Business School professor Lynda Gratton joins Jessi to offer a model for the arc of a long career. After selling a million copies of The ... Show More
29m 41s
Oct 12
Brené Brown on Leading with Courage and Vulnerability
After more than two decades exploring courage, vulnerability and leadership, Brené Brown’s work has helped millions of people and changed how we talk about shame and belonging. In her latest book, Strong Ground, Brené introduces the idea of “grounded confidence,” a practice of le ... Show More
28m 3s
Mar 2023
DBE 093: The 4 Pillars Of Personal Branding With Marina Middleton
<p dir="ltr">In this episode of the Digital Business Evolution Podcast, Jess is talking all about personal branding with the one and only Marina Middleton. Marina is a mother, wife, entrepreneur, and podcast host solely committed to helping women build their personal brand. She i ... Show More
54m 12s
Oct 2024
627. How to Effectively Market and Build a Stand Out Brand to Increase Your Sales
Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales hav ... Show More
9m 8s