logo
episode-header-image
Jul 2024
28m 5s

BONUS: Brand Building Live at Cannes Lio...

Guy Raz | Wondery
About this episode
Guy Raz sits down with marketing expert Jim Stengel to discuss what it takes to successfully market a brand today. 
Up next
Nov 20
Advice Line with Anthony Casalena of Squarespace
<p>Squarespace founder Anthony Casalena joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs. Plus, Anthony shares how Squarespace is leveraging AI to help people bolster their sites and digital presence more effectively.</p><p>First we m ... Show More
48m 16s
Nov 17
Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
<p>At 19, Ben Francis was lifting weights during the day and delivering pizza at night. He didn’t have money. He didn’t have fashion experience. He didn’t even know how to sew. What he <em>did</em> have was a front-row seat… to a new online trend. Before Instagram and influencers ... Show More
1h 16m
Nov 13
Advice Line with Chet Pipkin of Belkin International
<p>Chet Pipkin, former CEO and founder of the electronic goods company Belkin International, joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Chet and Guy drill into why solving problems for consumers is the key to success.</p><p>First, ... Show More
47m 28s
Recommended Episodes
Sep 2024
Influencer product launches
<div>Ed Sheeran launched a new hot sauce in cooperation with Heinz. It makes so much sense. Ed doesn't have to harvest the tomatoes and make anything! Why aren't more bands launching products with influencers?</div> <div> </div> <div>While celebrity endorsements have been around ... Show More
30m 7s
Aug 2023
Craig Brommers (AEO) | A Lesson in Marketing to Generation Z
<p>Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associa ... Show More
51m 35s
Mar 2022
David Sandstrom (Klarna) | Create Marketing That's Worth Talking About
<p><a href="https://www.linkedin.com/in/davidsandstrom/" rel="noopener noreferrer" target="_blank">David Sandstrom</a> is the CMO of <a href="https://www.klarna.com/us/" rel="noopener noreferrer" target="_blank">Klarna</a>, the fintech company founded in Sweden in 2005. Klarna of ... Show More
48m 33s
Sep 2023
Scaling human-powered marketing
<div>As marketers sort through the new bag of AI magic tricks, it's important to stay centered on real value and the human connection at the center of marketing. In this episode, Mark Schaefer and Dennis Yu take a fresh look at the Human-Centered Marketing Manifesto and debate it ... Show More
37m 57s
Jun 2025
Ep 33. Advertising Unplugged: Sasan Saeidi on leading brands in a changing world
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2397343/open_sms">Send us a text</a></p><p>In this Advertising-special episode of Money Majlis, we sit down with Sasan Saeidi, global client lead at WPP &amp; VML and the current world president of the In ... Show More
1h 33m
Oct 2024
The Role of Storytelling in Brand Building: Insights from Stephanie McCarty, CMO of Taylor Morrison
Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's i ... Show More
28m 33s
Jul 2025
Building Brand Love with UGG, Tinder, Tubi and Transunion
<p>In this special roundtable episode of <em>The CMO Podcast</em>, recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock. Jim Stengel sits down with four powerhouse marketing leaders to explore the timeless—and timely—question: What does it take to build a b ... Show More
43m 40s
Jan 2025
One Billion Bonds Per Bottle with Andrew Edwardson, Global Brand President L’Oreal Matrix
With a 15-year track record of transforming iconic brands, Andrew has reshaped the beauty landscape. From making Kérastase the #1 luxury hair brand with game-changers like Blond Absolu and Elixir Ultime to revitalize Maybelline’s complexion category with hits like SuperStay 24H S ... Show More
50m 21s
Nov 2024
Rapid Response: Cultivate loyalty at every level, with Chewy’s Sumit Singh and former Exos CEO Sarah Robb O’Hagan
<p>How do you cultivate loyalty, from investors to team members and, of course, customers? Business leaders have long debated this. Host Bob Safian invites two guests to weigh in with their secrets to brand and company loyalty. Chewy CEO Sumit Singh has built his pet-centric busi ... Show More
21m 30s
Nov 2022
Being a Brand in a Brandless Category: Avocados From Mexico
<p><span style="font-weight: 400;">Kelly Poquiz Burke,</span> <span style="font-weight: 400;">Associate Director of Brand Marketing & Strategy at Avocados From Mexico, discusses many of the brand experiences their team has launched in an effort to create a deep, emotional connect ... Show More
22m 29s