May 13

Clearing the decks for launch

With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch ... Show More

28m 43s

Apr 8

Easy to leave

Making it easy for customers to leave might sound like the wrong move, but it's actually a sign of confidence. This week, Jason Fried and David Heinemeier Hansson talk about why removing friction, especially on the way out, builds more trust. They get into cancellation flows, kee ... Show More

25m 38s

Apr 1

Pencils down

Knowing when to stop is harder than it sounds. In this episode, Jason Fried and David Heinemeier Hansson talk about the moment when more work stops helping and starts getting in the way. They share how to recognize when something is done, why chasing perfection can do more harm t ... Show More

26m 39s

Feb 2024

Episode 702 | Revenue vs. Profit Multiples, When to Lower Prices, and More Listener Questions

<p>In episode 702, join Rob Walling for another solo adventure where he answers listener questions. He answers how to introduce friends to bootstrapping, when to lower your prices, and addresses the difference in revenue and profit multiple valuations. Rob also offers advice when ... Show More

31m 58s

Jan 2024

Episode 698 | How to Launch a Million Dollar Business (With Noah Kagan)

<p>In episode 698, Rob Walling interviews Noah Kagan, CEO of AppSumo. They discuss the importance of eliminating distractions, cover strategies that led to growth in Noah’s businesses, and share insights from growing YouTube channels. Noah also shares why he decided to write his ... Show More

44m 41s

Jun 2024

Episode 719 | How to Test Pricing, Lifetime Deals, and Building Something for Everyone (A Rob Solo Adventure)

<p>In episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for everyone.” He wraps up with advice on makin ... Show More

26m 43s

Aug 2024

#122 - “From Pain to Product: How to Build Solutions That Matter”

Welcome to another episode of the Natural Born Leader Podcast! In today’s episode, I share a crucial lesson about creating impactful products and solutions. The key to finding the best product-market fit often lies in addressing the problems you’re personally facing. I’ll walk yo ... Show More

2m 8s

Mar 2024

Episode 706 | 2/20/200 Validation, Prior Art, and Designing by Committee (A Rob Solo Adventure)

<p>In episode 706, join Rob Walling for a solo adventure where he discusses a variety of topics. He starts with why it’s important to both consider and credit “prior art” in business. Rob outlines his 2/20/200 idea validation framework used to repeatedly evaluate ideas. He also c ... Show More

25m 36s

Oct 2024

Shut It Down or Double Down: Nathan Barry’s Road to $45M with Kit (ConvertKit)

Nathan Barry, the creator behind ConvertKit (now rebranded as Kit) came to visit my Inner Circle and gave a very special presentation. Nathan’s journey from a designer to building a software empire fascinated me. He originally tried to solve his frustrations with MailChimp and, i ... Show More

1 h

Sep 2025

134- Part 4: Let's Talk Profit Strategies, Follow the Profits, Not all Projects are Sexy

Send us Fan MailWelcome to the grand finale of our four-part Profitable Design Series with Laura Thornton!In this essential episode, Laura helps you shift from just designing beautiful spaces to designing a truly profitable business. Learn why reviewing your numbers regularly is ... Show More

14m 39s

Jun 2021

32. Jim McKelvey on Building a Business that Can’t be Beat

Have you ever been faced with a problem and there wasn’t a ready-made solution? Have you ever been frustrated trying to complete a project and couldn’t find a video or article online for guidance or support? These are challenges that require innovative thinking and novel inventio ... Show More

34m 21s

Mar 2025

A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up,” early employee at 37signals)

Ryan Singer is one of the earliest employees and the former Head of Strategy at 37signals (the makers of Basecamp), where he spent nearly two decades refining a product development approach that helped the company build super-successful products with small teams. Based on these l ... Show More

1h 45m

Scratch Your Own Itch (Replay)