Meet Jason Hennessey, founder of a thriving $19 million SEO agency that dominates the legal marketing space! In this interview, Jason shares his secrets to success, from growing a profitable agency to navigating the ever-changing digital landscape.
He reveals how a niche focus, personal branding, and strategic content marketing have driven his agency's achievements. If you're starting your own agency, stick around until the end for Jason's valuable advice.
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KEY MOMENTS:
00:00 - Jason's agency evolution and revenue goals.
02:30 - Client acquisition strategy and the role of personal branding
12:54 - How to approach SEO, emphasizing niche focus and systemization
18:07 - Advices on starting an agency
24:24 - Testing different acquisition platforms, doubling down on expertise
35:18 - Systemization of migrating websites and rebuilding them
42:25 - Setting customer expectations