E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hundreds of valuable purchase-intent keywords.
David Kelly, the founder of Hawaiian South Shore, joins the show and shares how his team uses AI and content marketing to drive consistent search traffic and sales without relying on paid advertising.
Topics covered in this episode include:
- How to structure product and collection pages for SEO
- Using AI tools like ChatGPT and Claude to create effective content
- Simple newsletter tactics that build customer loyalty
- Scaling SEO and content production with a small team
- Common mistakes and lessons learned from 30 years in business
- How traditional marketing methods still have a place today
This is a practical conversation for small business owners, marketers, and anyone looking to improve their SEO and content marketing efforts.
Thank you again to David Kelly!
⭐️ Hawaiian South Shore - https://www.hawaiiansouthshore.com/
⭐️ Hawaiian South Shore on Instagram - https://www.instagram.com/hwnsouthshore/
⭐️ Hawaiian South Shore on YouTube - https://www.youtube.com/user/hawaiiansouthshore
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 David Kelly's Success
02:24 SEO Epiphanies and Lessons
03:42 Content Creation and AI Tools
10:30 Human Review and AI Content
17:39 Marketing Tactics and Customer Engagement
32:50 YouTube and Blog Integration
34:38 Monthly Newsletter Insights
34:58 The Pitfalls of Blog SEO
35:26 Effective Blog Content Strategies
36:58 Team Dynamics and SEO Efforts
37:24 Optimizing Blog Posts
38:30 Scaling Up and Using AI
41:53 Image Optimization Techniques
42:34 Controlling Your Online Narrative
46:46 Marketing Failures and Tweaks
47:59 One-Word Subject Lines Hack
51:38 Building Personal Connections in Business
55:33 YouTube and Video Content Strategies
59:49 Final Advice for New Entrepreneurs
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#LocalSeo #AICopywriting #SearchEngineOptimization #DigitalMarketing