Martin Kemmer, the Managing Director of PlaceValue Hotels, showcases a unique approach to leveraging technology in the hospitality industry in a recent conversation on Hotel Tech Insider. With a background in IT and a passion for data-driven decision-making, Martin's journey from the IT sector to the hotel industry is both intriguing and insightful. His emphasis on utilizing smart data rather than just big data sets him apart in the industry. Through his innovative use of technology, such as smart cameras and augmented reality, Martin and his team at PlaceValue Hotels have been able to optimize guest experiences and operational efficiency. Dive into this conversation to discover how Martin's tech-savvy strategies have propelled the success of PlaceValue Hotels and how they are shaping the future of the hotel industry.