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Jun 2024
32m 52s

Accor CTO's Hotel Tech Masterclass: Cybe...

HotelTechReport
About this episode

In this episode of Hotel Tech Insider, we dive deep into the future of hotels and the technology driving them forward. Our guest, Floor Bleeker, the CTO of Accor, one of the largest hotel companies globally, shares insights into how technology is revolutionizing every aspect of Accor, from cybersecurity to sustainability and guest technology.

Accor, with over 5,600 properties and 300,000 employees worldwide, is at the forefront of digital transformation in the hospitality industry. Floor discusses the organizational structure at Accor, highlighting the premium, mid-scale, economy, luxury, and lifestyle divisions, each with its own CEO and executive team. The global shared platform, including AccorTech, plays a crucial role in delivering services across divisions.

Floor goes behind the curtain into Accor's digital transformation strategy, emphasizing the shift towards cloud-based solutions and the consolidation of back-office systems. The discussion touches on the build vs. buy approach to technology, with a focus on leveraging competitive advantages through in-house development.

The conversation also explores Accor's multi-PMS strategy, the evolution of the ventures division investing in hotel tech companies, and the importance of cybersecurity in today's digital landscape. Floor sheds light on the AI and Smart Automation Center of Excellence in Bangkok, driving innovation in AI applications for guest experiences and internal operations.

Sustainability emerges as a key focus for Accor, with initiatives to reduce carbon footprints and enhance energy efficiency through technology. The podcast concludes with Floor highlighting the inspiration drawn from airlines, particularly in streamlining guest identification processes using facial recognition technology.

This episode provides a comprehensive overview of Accor's digital transformation journey, showcasing the company's commitment to leveraging technology to enhance guest experiences, drive sustainability, and optimize operational efficiency in the ever-evolving hospitality industry.

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