logo
episode-header-image
Jun 2024
21m 15s

10 psychological tactics to write better...

Phill Agnew
About this episode

I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work. 


Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course


My endowment test: https://tinyurl.com/bv2umtup

My scarcity nudge: https://tinyurl.com/376stytp

My loss aversion nudge: https://tinyurl.com/5hyh9y4h

My experiment with International Podcast Day: https://im.ge/i/PrV4l9

My consistency experiment: https://bit.ly/3sABZTU

My curiosity gap experiment: https://bit.ly/3DiGasA

Up next
Jul 7
This single text made girls 45% more likely to get vaccinated
Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some eye-opening results, so I decided to copy it. I ran my own study on my listeners to ... Show More
22m 59s
Jun 30
A surprisingly effective way to persuade (almost) anyone
It’s a psychological principle that helped end South African apartheid. It reversed the Pope’s declining popularity. It reduced university students’ binge drinking by 30%. And can predict romantic breakups with 60% accuracy. Today, bestselling author Will Storr reveals the surpri ... Show More
25m 44s
Jun 23
I debunked psychology’s greatest myth
I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fast and Slow. And yet, I’m not convinced it really works. In five separate experim ... Show More
25m 2s
Recommended Episodes
May 2024
Human Nature Vs. Money: Battling Irrationality & Thinking Traps [#2 Cognitive Biases]
Manipulation tactics that work - Irrational behaviours that don't - Prediction Fallacies we fall for.In this episode, we dive further into our series on cognitive biases and how they cloud our judgment.Studying applied psychology we can learn how we get manipulated by companies a ... Show More
31m 9s
Apr 10
Nerd Alert: The Science Behind Emotional Advertising
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how emotions out ... Show More
12m 19s
May 2024
#358 - Watch Us Write Problem-Focused Cold Emails
In this episode, Jack and Jeremy discuss a fresh approach to crafting cold emails. They delve into the psychology of loss aversion and explore how it can be leveraged to write compelling emails that resonate with the recipient's problems.   Key Topics Discussed: Cold Email Rewrit ... Show More
21m 23s
Oct 2024
Nerd Alert: The Effectiveness of Fear
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this Halloween special, Elena and Rob explore the im ... Show More
13m 15s
Nov 2024
The Psychology of Last Minute Voters - The hidden mind games controlling the election
Conflicted, Confused, and Ready to Vote - Uncovering the discombobulated thoughts of the great undecided who will sway the election. We dive into the hidden forces in our minds that sway our decisions when we don't know how to decide. From Free Will to Confirmation Bias, Appearan ... Show More
42m 9s
Jan 2025
5 Email Marketing Stats to Boost Your Email Marketing
In this episode of the Digital Marketing Podcast the team explore five essential email marketing stats to boost your campaigns. Highlights include: Crafting Captivating Subject Lines: Discover the magic of "power words" and how small changes can significantly impact open rates. L ... Show More
24m 10s
May 6
How to Be Less Wrong: The psychology of self-deception and silly things we believe
Cognitive bias. False memory. The Dunning-Kruger effect. What do they all have in common? They show how unreliable our minds can be. In this episode, we explore the science and philosophy of self-knowledge. From flawed reasoning and failed planning to empathy gaps and epistemic h ... Show More
29m 28s
Oct 2024
[BDF#114] “Ce que tu gagnes est aussi ce que tu perds”
Découvrez le livre "L'art subtil de s'en foutre" de Mark Manson : https://amzn.to/4eClihi [Quiz] Découvrez quel type d’entrepreneur vous êtes et quelle stratégie adopter, en fonction de votre personnalité 👉  https://www.thebboost.fr/type Dans les épisodes BDF (Bottage De Fesses) ... Show More
9m 41s
May 2024
The Psychology Of Sales: How To Beat That Red And White Tag
Why are we wired to be so attracted to sales? Buy one get one free, 50% off, clearance! Whatever the sale, we, as humans, flock to them!  How can we curb that hit of dopamine we get when we land a great discount or sale.  In this episode of The Quicky, we speak to the experts to ... Show More
17m 27s
Aug 2024
700: Sanity Checking Estimations in Cases (Case Interview & Management Consulting classics)
Many candidates forget to sanity-check their calculations in a case. That is a bad idea. Without a sanity-check there is no way to meaningfully assess the accuracy of your answer. More important, how you perform the sanity check is the key. All sanity-checks must involve the redu ... Show More
6m 41s